CAMPAIGNS: Judge and Jury - Ad campaign shows the price of ignoring the elderly in winter
13 Nov 1998 | by JON COPE, press and PR officer for the
and Sexual Health campaigns...., Aids and Sexual Health campaigns. The thought of 20,000 older people freezing to death ... the message home. Help the Aged knows this, and by using shock tactics for its Heating or Eating campaign ... have brought donations rolling in even more quickly. I m sure the campaign s critics have a ...



