15 Mar 1996
| by JEREMY SLATER
Client: The Bramley Campaign Group, part of growers group English Apples
and Pears.
PR team...Client: The Bramley Campaign Group, part of growers group English Apples
and Pears.
PR team: Nexus Public Relations
Campaign: Bramley Apple Week
Timing: 5-11 February 1996
Budget: pounds 30 ...
Part of an on-going promotional campaign, the fourth Bramley Apple Week
was intended to increase ...
20 Sep 1996
| by WENDY SMITH
Client: United Racecourses
PR Team: Craigie Taylor International
Campaign: Promotion of the 1996...Client: United Racecourses
PR Team: Craigie Taylor International
Campaign: Promotion of the 1996 Vodaphone Derby
Budget: pounds 75,000
Timescale: December 1995 to July 1996
A ...
that everyone
with a vested interest - including the ad agency, client, market
researcher and Channel Four ...
19 Sep 1997
| by POPPY BRECH
1,000
tuition fees added an extra dimension to the issue of student
finance.
Earlier ...
NatWest s campaign moved away from persuading students to open accounts
towards a strategy for tackling ...
into the wider debate
on higher education funding.
NatWest developed a two stage campaign timed ...
05 Jun 1998
| by MARY COWLETT
direct mail campaign featuring a water pistol and the slogan If you
want to target Sitting Ducks ...
also ran
Sitting Ducks press ads in business trade titles such as Media
Week.
To build awareness of the campaign, Cityscreen became media partners of
Wambam s 18 awards celebrating the best ...
17 Apr 1998
| by JEZ ABBOTT
Client: SCi (Sales Curve Interactive)
PR Team: Bite Commun-ications
Campaign: Launch ...
.
Tactics
Bite began work on the campaign in June, just after the ban. It set up
interviews ...
campaign of posters to keep the game fresh in the mind.
Results
News and reviews focused ...
23 Feb 2001
Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand...association with England s national day - 23 April.
An ad campaign will be run by Team Saatchi. Bombardier ...
Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand ...
consider what makes the English English, you open up some exciting opportunities for campaignable ...
30 Nov 2001
CANTON, PA: Veal USA, formed by US veal producers, is planning a
national campaign to promote veal consumption and to answer concerns
about the treatment of veal calves. The campaign will be handled
in-house, though Veal USA is considering taking on agency help for a
spring celebrity chef ...
10 Apr 1998
| by JENNIFER WHITEHEAD
Client: Touchline Insurance Company
Campaign: Drivers Zodiac
PR Team: Harrison Sadler...Client: Touchline Insurance Company
Campaign: Drivers Zodiac
PR Team: Harrison Sadler ...
-month campaign they are working on for the company.
Objectives
To build and maintain ...
Radio 4 and Radio 5 - radio coverage went as far as
Johannesburg.
Verdict
This campaign ...
13 Sep 1996
| by TOM DAWN
office
Campaign: Additions
Timescale: May to July 1996
Budget: Estimated between pounds 50...office
Campaign: Additions
Timescale: May to July 1996
Budget: Estimated between pounds 50 ...
the main target audience.
The campaign was then sustained through radio promotions, national ...
will be launched in the remaining
regions of the UK, using the same campaign approach, and division of
labour ...