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Pretty Polly 'pow' by BMB

Pretty Polly's new ad campaign, by Beattie McGuinness Bungay, stars the pop star Jessie J....The campaign, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, sees a return to outdoor for the brand. It will run for six months in fashion press and on big billboards across the country. There will also be online elements to this campaign ...

My YouTube ad of the week: Sue Unerman, MediaCom

more than 35 million views on YouTube and it still makes me smile. Since the original ad brought Isaiah Mustafa to our notice so charmingly, Procter Gamble has continued the campaign. We now get ...

CoppaFeel! 'hello boobs 3D campaign' by Archibald Ingall Stretton

The next phase of the "hello boobs" campaign from the youth breast cancer charity CoppaFeel! has...boobs" and sign up to the CoppaFeel! text reminder service. The ad was written by Kieran Ainsworth ...

Environmental Defence 'try to look pretty without poisoning yourself' by Open, Toronto

Environmental Defence has released TV and online ads alerting Canadians to toxins in cosmetics....The campaign, by Open in Toronto, urges the Canadian government to ban the use of harmful ingredients in cosmetics. ...

Quit 'look younger, longer' by Iris

Hungry Man, Iris and Framestore have collaborated on a new cinema ad for Quit....The film is designed to make teenagers think twice about smoking by dramatising its physical effects, highlighting that smoking can age smokers by up to 19 years. The ad will be screened ... as part of Quit's educational workshops, as well as online. It will be supported by an integrated campaign ...

Wrangler 'stunt' by Fred & Farid

Wrangler has launched new print and digital work for its ongoing 'We Are Animals' campaign...The ad, by Paris-based agency Fred Farid features professional Hollywood stunt men and women ... of glass, wearing the brand s denim. The ad aims to give a modern twist to the Wrangler's cowboy image. The campaign includes a website created by Stink Digital , allowing users to view the shoot from ...

My YouTube ad of the week: Amy Kean, Havas Media

audience will laugh at the most mundane of ads. I've never quite got my head around it I'm pretty sure they wouldn't laugh at an ad at home. Because of this irrational pet peeve of mine, I approach my cinema ad watching with a forced indifference I will not be that consumer! However, I watched ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

of the ad is to position Nike's new Kobe trainers as the footwear choice for super successful people. The charismatic basketball legend Kobe Bryant appears in the ad like a messiah, lecturing a room full of stars ... Order. Wish I had thought of When money is no object, you can create an ad such as this. A ...

Greater London Authority 'gigs' by St Luke's

The Mayor of London has launched a campaign to promote A Summer Like No Other, a series of events...St Luke s launched the campaign with posters on the London Underground, as well as press and digital ads. The work was created by Al Young, Julian Vizard, Ed Redgrave and David Wigglesworth. It is designed to drive traffic to www.molpresents.com , an online hub developed by EHS 4D. ...

Time To Change 'it's time to rethink' by Dare

A new campaign seeking to demystify assumptions about mental health is to introduce the new...The campaign, created by Dare, includes a TV spot featuring an office worker imagining the possible reactions of his colleague, who has been away from work with mental health problems. The ad ends with the colleague s simple reaction: "I m okay, thanks for asking." The joint campaign is the result of a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.