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Five consultancies are in the running for a £600,000 PR and ad campaign to promote...for the campaign in March this year (PRWeek, 29 March). The initial call for interest generated responses from 19 ... . The campaign will seek to promote the commercial opportunities of the ISS, focusing on consumers ...
to use the campaign within other organisations. The ad takes a handful of celebrities and, using ... issues, while avoiding a preaching tone. To ensure that the ad campaign story gained full impact upon ... the impact of the ad campaign prior to its launch. The ad was first screened on 1 December 2000 ...
such as Best Cosmetic Ad Campaign and Best Skin Moisturiser. The ceremony will be held on 8 November...Attic Futura s Shine magazine is to launch its first beauty awards, with 15 categories such as Best Cosmetic Ad Campaign and Best Skin Moisturiser. The ceremony will be held on 8 November, with winners decided by readers and an expert panel. Launched in April 1999, Shine targets women ...
PR Team: The Greenwich Millennium Trust, Corporation of London and London First Campaign: Raising...PR Team: The Greenwich Millennium Trust, Corporation of London and London First Campaign ... campaign by the Corporation of London and London First. Despite later claims that the decision ... to publicly pledge pounds 10 million gave added impetus to press relations. When the NEC produced a ...
Client: The Pride Trust PR Team: In-house and Jane Howard PR Campaign: Lesbian, Gay, Bisexual...Client: The Pride Trust PR Team: In-house and Jane Howard PR Campaign: Lesbian, Gay, Bisexual ... on an issues-based campaign, for the mainstream media. This peaked in June when the Guardian, the Independent ... - the gay rights lobbying and campaigning organisation. Results Organisers estimate that 70 ...
on to campaign against consumerism as a way of life and as an economic philosophy....existing in the media, he said. Thomas said the campaign cost very little and added that next year ... on to campaign against consumerism as a way of life and as an economic philosophy. International No Shop ... -consumerism pressure group. FoE joined the campaign for last November s No Shop Day. A report entitled Tomorrow ...
Client: Maztec PR Team: Cake Campaign: V99 music festival Timescale: March ... for local TV, radio and press was arranged early on in the campaign. Cake also promoted sponsors ... Telegraph. Further reviews are also expected to appear in the music press, with added exposure ...
Client: Miller Brewing Co and Matthew Clark Taunton PR Team: Biss Lancaster Campaign: Miller Genuine Draft Sponsorship of 1996 NME Brat Awards, Shows and Bus Tour Timing: December ... ,000 highly targeted consumers. Verdict A well targeted sponsorship, with plenty of added ...
-long show, which is headed by Jo Waddingham. 'We will be building a media campaign to ensure ... of the exhibitors and celebrity chefs such as Jamie Oliver and Gary Rhodes,' added Wild. The annual event ...
-focused campaign which took advantage of the interest generated by No Smoking Day, while at the same time supporting it as a worthy cause. The campaign was devised by Chupa Chups retained agency, Red Rooster ... . Tactics The thinking behind the campaign is that lollipops are already used as therapy to help ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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