31 Dec 2009
View the full versions of the agency new business leagues published in Campaign magazine last year....Each week, Campaign magazine publishes the top ten agency business rankings for: creative media direct marketing digital In the attached table above, we publish the entire leagues, including agencies further down the lists. The table shows the cumulative totals for new business wins ...
10 Jan 2012
| by Maisie McCabe
kicked off a major multimedia advertising campaign today (10 January) in its first salvo against rivals...heavyweight TV ad campaign, a radio promotion with Global Radio and substantial digital activity, including ...
ad, which will run on channels owned by ITV and Channel 5, showcases Netflix's library of films ...
.99 in Ireland after the trial period.
One of the spot TV ads shows a man transported into a documentary ...
25 Jan 2011
| by Loulla-Mae Eleftheriou-Smith
Bisto has launched its first TV ad for three years that features children who promise to be good...The TV ad, created by McCann London, broke during 'Coronation Street' on ITV1 last night.
It will run across the ITV, Channel 4 and Five networks, Sky Media and all UK TV channels until 20 February ...
on children and calls for a "commitment to eating a proper dinner as family".
The ad contains scenes ...
25 Mar 2011
| by Sara Kimberley
The Advertising Standards Authority (ASA) has launched its first consumer ad campaign in five years...Created by Abbott Mead Vickers BBDO, the ads appear in press, outdoor, radio, online, TV and cinema, and run until the end of April, with cinema ads running until August.
Media agency OMD UK has co-ordinated planning to help secure donated media space and airtime for the ads.
The animated TV ...
13 Jan 2011
| by Maisie McCabe
The Financial Times has today launched an integrated marketing and advertising campaign to promote...The campaign supports the 'China Shapes the World' editorial series, which runs from 18 to 22 January to coincide with Chinese premier Hu Jintao s visit to the US.
The campaign's creative ...
Oliver.
The ad will feature in global print magazines and newspapers, including The Economist, Time ...
27 Oct 2009
| by Claire Billings
LONDON - The Kosovan Government has created a new TV ad campaign to change perceptions...The 60-second TV campaign, by BBR Saatchi Saatchi Tel Aviv, aims to replace negative perceptions of Kosovo with an image of youth and vigour. The ad, which is running on international TV channels ...
makes it stand out from the others. The ad closes with the line: "Kosovo The Young Europeans ...
21 Feb 2011
| by Sara Kimberley
Mini is launching a press and online campaign that targets people's subconscious and prompts...The campaign, created by Lida, will run across online, mobile and magazine inserts from today (21 February).
The ads target prospective buyers and are based on the phenomenon that a person's subconscious often influences what they will see. The ads feature an outline of a Mini appearing in the most ...
24 May 2011
| by Sara Kimberley
Fujifilm, one of the UK's leading digital camera companies, is launching its biggest-ever TV ad...The 2m ad campaign will run over the summer in two phases. The first ad will launch this weekend ...
30 and F500 series.
The ad has been created by Ogilvy Germany and features a bungee jumper in New ...
heavyweight TV campaign, video-on-demand, lifestyle and national press advertising, and in-store promotions ...
28 Mar 2012
| by Sarah Shearman
Google is today rolling out its first UK ad campaign for Google+, the social networking product...The online campaign by Google Creative Lab launches this afternoon across the internet giant's sites.
The activity will be supported by a TV ad, created by Adam and Eve, set to break on Saturday (31 March) with the strapline 'That's the Plus'.
All ads are based around the same story ...
17 May 2011
| by Sara Kimberley
The Timberland Company is aligning itself with sailing in its new global ad campaign, created...launched at the end of last year.
The ad was the brand's most environmentally-focused campaign so far ...
The 'Stepping Stones' campaign features a man arriving late to a sailing regatta, watching his ...
, leaps across the competing yachts to join his crew out at sea.
The ad will run throughout the summer ...