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Ogilvy crafts The Economist's maiden TV campaign for India

MUMBAI - The Economist is back with its fourth campaign in India which invites its readers...and Bengaluru (with Pune being included in the last brand campaign) using outdoor and print as media vehicles ... worked very well for us. However, the response to our earlier campaigns, specifically online, has shown ... telling." There are two commercials that will be aired as part of this brand campaign. The first is based ...

Sumantra Dutta returns to STAR

STAR India's advertising sales and marketing teams as executive vice president, ad sales and marketing ... ). For this and other Campaign India stories visit the Campaign India site . ...

Tete-a-tete at Cannes with Sir Martin Sorrell

CANNES - Campaign India talks to WPP chief executive Sir Martin Sorrell about the economic slowdown...On the slowdown that's taking place: With both top-lines and bottom-lines under threat, how do you see ad agencies and media buying agencies figuring their way out? Advertising and media buying ... . For the rest of the interview, visit Campaign India . ...

ZenithOptimedia India promotes Chandra to MD, West and South

Campaign India . ...

Reliance Communications kicks off BIG TV

", said Anil Dhirubhai Ambani, chairman, Reliance ADA Group. For more on this story visit the Campaign ...

Incredible India leverages Singapore Grand Prix

MUMBAI- Incredible India launched a new campaign to coincide with Singapore's recently concluded...The print and outdoor campaign have been designed by the Singapore subsidiary of theIdeaWorks, a ... , the campaign went live in early September, covering over 200 bus shelters, windows of Singapore Metro trains ... . In the past, theIdeaWorks had created and managed the Incredible!ndia@60 campaigns for CII and India Tourism ...

BBH's Hegarty, Bogle and Sherwood on India

MUMBAI - Campaign India spoke to Sir John Hegarty, Nigel Bogle and Simon Sherwood and discussed...as a transportable DNA? For the rest of the interview please visit the Campaign India website . ...

Wally Olins to start design firm Saffron in India

veteran ad man Bobby Sista who will operate as president of the Mumbai location and Rajesh Kejriwal ... design team. They already have a client management team in place. Speaking exclusively to Campaign ... , namely Apollo tyres and Bajaj. For more on this story please visit the Campaign India website. ...

Arvind Mohan appointed to Y&R's Global Planning board

the communication industry across the Y R network, consists of members from diverse markets. Speaking to Campaign India , Mohan explained the core focus of the Global Planning board and added, "If you look ... apply to any brand in the marketplace, anywhere." For more on this story visit the Campaign India ...

TBWA buys 100% control of TBWA India

with strong creative work has really seen TBWA arrive on the advertising map in India." He further added: "I ... ." For more on this story visit the Campaign India site . ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.