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LONDON - Wired magazine has launched a £250,000 advertising campaign for its first anniversary...The Cond Nast technology title appointed Ogilvy to create the mobile campaign whereby a text ... and other digital elements of the campaign are created by Hurrell Moseley Dawson Grimmer, the agency behind the magazine's original launch campaign. The tagline for the campaign's safe texts 'The future ...
and regional TV campaign, featuring British TV talent from across BBC, ITV and Channel 4....0 Created by Beattie McGuiness Bungay, the ad, which communicates the value of Freeview's offer, features a motorcade of stars descending on the home of a Freeview viewer. The ad breaks today (1 ... . The ad was produced by Another Film. Media planning and buying was led by Mediaedge:cia. ...
print ad campaign celebrating its new ownership....worth 13m. The ad campaign, which was handled by Mindshare Direct, is worth around 100 ... The ad, which ran across national press over the weekend, has the strapline: We ve had our issues. Now you enjoy yours totally free'. The ad offers a free copy of the pocket-sized magazine ...
's Real Radio, will be supported by an ad campaign across TV, outdoor and direct marketing..... The TV ad to support the new national station, made by Clear Marketing Communications, shows a radio sitting on a map of Wales, playing Real Radio. The media planning and buying for the campaign ...
Vogue has launched an animated outdoor and digital campaign to support the launch of its December...A 20-second animated ad will be screened on 16 JC Decaux Transvision screens in 15 nationwide stations this week until Saturday 5 November. Vogue is also promoting its iPad app in films posted on Vogue.com and on YouTube. The 2.99 app digitally replicates the entire issue's print ads ...
-market populist title. Lewis added: "We felt considering the range and depth of content which we have realised ... ever." The 200,000 campaign spans press, outdoor and digital media and was created in ...
LONDON - Microsoft has confirmed it is launching its long-awaited search engine Bing that will directly compete against Google when it rolls out globally by 3 June.
LONDON - Michelin Tyres is to launch its first global ad campaign in a bid to retain its position...0 The campaign will appear across TV, print and online, with media bought and planned through Michelin's agency, Mediaedge:cia. Details of which channels, magazines and websites will feature the ads have yet to be decided. The campaign's message, "The right tyre changes everything", will feature ...
Google is improving its video ad campaign reporting with the launch of AdWords for video for all...Back To You' campaign on YouTube allowed us to take the story further. In just under a month, total ad ... , brings the reporting of video campaigns run on YouTube and the Google Display Network into the same interface as search and display campaign reporting. Dara Nasr, head of agency sales for the UK, YouTube ...
LONDON - Calvin Klein Underwear is running the brand's first augmented reality ad campaign across...The print ads will run in the May issue in the UK, France, Germany, Spain and Italy ... . Consumers with webcams can view the campaign on the brand s dedicated microsite at xmarkyourspot.com, by holding up either the ad from the magazine, or a print-out of the AR code in front of their webcam. A ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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