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Greenpeace launches attack on Volkswagen with guerilla ad campaign

Greenpeace unleashed its latest aggressive campaign against a multinational company this morning...The first of five guerilla banners were unfurled over ads paid for by Schweppes and Budweiser ... to coincide with a global campaign against the car-maker across the world, the event focuses on Volkswagen ... the hoardings at 6am. Greenpeace campaigner Emma Gibson said: Volkswagen has spent millions on its new advert ...

Peter Bingle supports anti-Brown Conservative Party ad campaign

forthcoming poster campaign....that the new campaign will help them regain the initiative in the run-up to the election. Bingle added ... to keep up the pressure on Brown. This follows a criticised ad campaign that saw David Cameron promising ... the party s election campaign as shambolic . Bingle said: It s their best message. If people are going ...

Freud Communications promotes PepsiCo anti-obesity campaign featuring top footballers

Consumer PR shop Freud Communications is promoting PepsiCo's latest anti-obesity ad campaign...The multimillion-pound national ad campaign has been launched by PepsiCo under the banner Play4Life. It forms part of the Government's wider anti-obesity campaign called Change4Life. The launch ... Lampard uses the strapline: Even the best finishers need someone to start them off.' The ad featuring ...

Paul Richards: Class War Doesn't Convince the Voters

communications chief Charles Lewington had the artwork for the 'demon eyes' ad campaign on his office wall....would have won even more seats in that election, the campaign must be judged a failure. It failed ... company Maiden Outdoor found 64 per cent disliked the campaign. And with cunning political ju ... campaign that Timpson had been seen in a Bentley, until someone pointed out that Bentleys are manufactured ...

Voluntary Sector: Greenpeace video goes down a storm

. When VW launched a Star Wars-themed ad campaign last year, the charity spotted an opportunity to take...Campaign: Join the Rebellion Client: Greenpeace PR team: In-house Timeline: April ... . Strategy and plan Greenpeace decided to piggyback on the success of VW's ad and reach the same 35 ... of the VW ad and launched it by holding a stunt in Old Street, known for having a high concentration ...

Frank PR to lead Tetley campaign with revival of animated 'tea folk'

agency has been briefed to handle media strategy as Tetley embarks on a high-profile ad campaign ... , confirmed there were a few big campaigns on the way for Tetley, but declined to comment further ... will be overseen by Tetley s UK president Nigel Holland. A teaser campaign is set to appear in the next ...

Ant and Dec to front Nintendo campaign

Nintendo has struck a deal with TV duo Ant and Dec to front a major brand campaign launching...The gaming firm will work with the pair for the next year, and is featuring them in a series of TV ads which hit screens on 16 October. The adverts will offer the public a chance to star in future ads with Ant and Dec. Nintendo's retained agency The Red Consultancy will attempt to set up a series of media ...

Advertising Association appoints Fishburn Hedges to show benefit of ads

The Advertising Association has appointed Fishburn Hedges to help launch and deliver a campaign...The Advertising Matters campaign is aimed at politicians, opinion formers, the industry and consumers, to help show the economic, cultural and social benefits of marketing communications. Fishburn ... through honest conversations with critics and friends alike. The two-year campaign will reach out ...

Transparency campaigner urges agencies to open their doors to politicians

A high-profile lobbying transparency campaigner has called for agencies to open their doors...were all very welcoming given the slightly weird situation , adding this was in stark contrast ... the nicer side of lobbying, she added. Speaking more widely about the Government s lobbying consultation ...

Virgin Holidays appoints Brando for 'Rockstar Service' campaign

advertising campaign highlights Virgin Holidays added value service promises. Kicking off at the end of May ... The agency s extraordinary service in ordinary situations campaign will support the brand ... PR campaign. But we were impressed by Brando s nimble, strategic and creative approach which went ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.