06 Nov 2003
| by MediaWeek
Ad campaign for net advertising...to launch an ad campaign to promote its own medium. The Outdoor Advertising Association recently launched ...
The Interactive Advertising Bureau launched its first advertising campaign this week to push the internet as a ...
-owner members, has created a press advertising campaign aimed at bringing more brands onto the web. It is also ...
25 May 2005
| by MediaWeek
Emap’s music magazine Q is launching the second phase of its national promotion campaign following...This latest part of the campaign will appear in The Guardian, The Big Issue, The Observer and Metro and will coincide with CD cover mounted issues of Q across a five month period. The first ad ...
for six years. This redesign was supported by the first phase of the advertising campaign the first for Q ...
18 Apr 2005
| by MediaWeek
Transport for London has today launched a two-week television campaign to promote cycling as a more...The campaign, which has been planned and bought by PHD, follows lasts weeks announcement ...
. The campaign, which consists of three infomercials, will be screened on ITV, Channel 4, and Five in the London ...
away in the garage. Rose Ades, head of London’s Cycling Centre of Excellence, said: “Unfortunately ...
12 Jan 2005
| by MediaWeek
The investment in the “Spot On” campaign is part of a total marketing investment of £45m this year ...
for the mainstream lager sector. Vizeum has handled the planning and buying for the campaign. Carling hopes ...
: “This dual focus campaign is a first for the mainstream lager sector. “Our drinkers know and love our ...
18 Apr 2006
| by Robin Parker
Dennis Publishing is to launch its first advertising campaign for its weekly news digest The Week....The campaign, devised by BLM Flint, aims to build brand awareness among a target audience of time ...
copy. The ads aim to position The Week as a read for successful people. It includes 30-second ad spots on terrestrial TV channels and outdoor executions for cross-track, tube panels and taxi advertising. The TV ad ...
01 Feb 2005
| by MediaWeek
from Naked and their rival 118 118 campaign. So,
118 118 ran full-page ads parodying BT in the same editions of
newspapers being used by BT. The ads were brazenly headlined Public
Notice and mentioned ...
getting away with having a dig. Immediately
after deregulation, BT ran Public Notice press ads informing ...
25 Sep 2007
| by Media Week
Transport for London has launched a new strand to its Safer Travel at Night campaign, through ATM:ad...The two-week campaign will launch on 8 October and will run at
cashpoints in Tube stations and universities in the London area. The ad, booked by Kinetic, is being run in conjunction with the Greater ...
information texting service, Cabwise, and night
bus services. The campaign will be seen by about 150 ...
25 Jan 2007
| by Olivia Solon
The Evening Standard is launching a major advertising campaign across London next week to emphasise...The campaign will target mainline train and Underground stations and bear the strapline ...
and AN s own London Lite. The Standard will also run the new ads at key roadside poster sites across the capital and has launched a trade advertising campaign, which will run from 12 February. The Evening ...
09 Jan 2007
| by Media Week
Hachette Filipacchi UK is to launch the first radio advertising campaign for its women's monthly...A campaign breaks across radio and print later this month. Hachette has
ruled out TV advertising because research has shown its readers do not
watch much television. Kevin Hand, Hachette's chairman, said: "We want people to hear the name
mentioned, as it has been a barrier so far. It's taken people ...
23 May 2007
| by Robin Parker
global TV ad campaign....The 40-second ad spots feature the tagline We live in Financial Times . The ads feature a mixture of animation and live footage and aim to show the ways in which business influences modern life. The campaign breaks today on business-oriented programming on Bloomberg, CNN, CNBC, BBC World and Euronews. The ads ...