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Microsoft is launching a 200m ( 137.1m) global advertising campaign to boost its position...LONDON (Brand Republic) - Microsoft is launching a 200m ( 137.1m) global advertising campaign to boost its position in the business software market. The campaign, “software agility” created by McCann ... and poster ads. The software giant has recently faced a decline in sales of its most profitable product ...
LONDON - President elect Barack Obama is to appear in a public service ad on behalf of US charity...Normal 0 Obama will appear in a press and online campaign above the headline ... . The campaign, produced on behalf of ServiceNation.org , is timed for National Mentoring Month, which has been observed each January since 2002. The press ad also features an excerpt from a speech Obama gave ...
above-the-line advertising campaign in six years to draw attention to its time-guaranteed business...The £1m campaign will run across national press and national and regional radio stations. It has been created by London-based full service agency Soup. The ads run with the creative theme "There ... that we embark on an above-the-line campaign to drive home the message to businesses that we provide high ...
According to media planning agency Carat (owned by the Aegis Group), online's share of total ad ... successful online campaign is easier said than done. There are a number of areas to focus on - from defining ... , as with any other marketing channel, before embarking on an online campaign you need to ensure that your ...
LONDON - A US ad campaign for erectile dysfunction drug, Cialis, will offer men their competitors...In an unprecedented campaign, the prescription medicines, Viagra and Levitra, will be offered if Cialis fails to work in men with erectile dysfunction. The new ad, which follows on from the first ... statement. The battle for the multibillion-dollar erectile dysfunction market has become one of the ad ...
LONDON - Tourism Australia has unveiled a £19.5m international marketing campaign featuring a 90...in the ad campaign and around $10m on promotional opportunities around the movie when it is released later ... . The ad opens on a panoramic view of New York at night, and an overworked American woman, who is berated ... to the couple swimming in a sunlit billabong. The ad ends with the on-screen words: "She arrived as Miss K ...
LONDON - The government is set to launch a controversial advertising campaign to sell the idea...News of the latest campaign comes as the government faces fresh criticism for its use ... campaign is designed to soften up the public to the widespread introduction of GM foods. The campaign ... farmers to use GM seeds on a widespread basis. Green campaigners have consistently been attacking ...
LONDON – Durex has launched an advertising campaign for its Pleasuremax range, urging women to hand...PR campaign by Porter Novelli. McCann Erickson Manchester was behind two ads for Durex that came ... -called "brownie points" and in the men's press on how to win them. The campaign, which also involves outdoor ... all recognise the concept of earning and awarding brownie points to our partner and this campaign ...
the 175m it allocated for its rebranding operation on a global advertising campaign spanning 48 countries....campaign spanning 48 countries. The new company logo depicts the Accenture name in lowercase letters and features the numerical ‘greater than’ sign. The campaign will feature online, press, poster and TV activity, including four 30-second spots during Super Bowl Sunday. The campaign is being created by Young & Rubicam ...
VIDEO: Aleksandr Orlov, the meerkat star of the comparethemarket.com ad campaign, is to premiere...Morgan, on his own web show. The ad campaign has been hugely successful for the insurance aggregator ... -fareast-language:#0400; mso-bidi-language:#0400;} The ad will appear exclusively on the social ... in the Comparethemarket.com ad, which aired in January, where he was shown plugging his website comparethemeerkat ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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