13 Sep 1996
/Harris to handle PR for the launch of its first consumer
ad campaign since ditching Harry Enfield s Mr Grayson.../Harris to handle PR for the launch of its first consumer
ad campaign since ditching Harry Enfield s Mr Grayson ...
Welbeck for the two-month campaign after a two-way pitch against The
Practice. The work ...
campaign, which
is aimed at residential and small business customers and kicks off on
September 16 ...
07 Nov 1997
| by NICK PURDOM
carried out on an ad hoc basis using a
roster of agencies. In June this year BT Payphones decided to make...carried out on an ad hoc basis using a
roster of agencies. In June this year BT Payphones decided ...
the Street as an appropriate campaign theme, prompting BT
to give both agencies a slice of the business ...
of different target audiences have been reached, but the
campaign could be criticised for being scattergun ...
12 Dec 1997
in the backs of taxis.
That idea was created by advertising agency FCA!, as part of a campaign
of taxi ads which were being placed. However, Siemens is now keen to
develop more PR activity, this time ...
in the middle of a press advertising campaign promoting its
new S10 phone, the first in the world to feature a ...
06 Dec 1996
| by DANNY ROGERS
PR is to play a central role in the next phase of BT s It s good to
talk campaign - due to kick...PR is to play a central role in the next phase of BT s It s good to
talk campaign - due to kick off early in 1997.
Freud Communications has been secretly helping BT develop the PR side ...
It s
good to talk debate last week, attended by Maureen Lipman, the star of
past BT ads ...
14 Dec 2001
AT&T Business - the B2B arm of telecoms giant AT&T - is driving a
PR campaign to develop its ...
to orchestrate and run the communications
campaign, covering all external communications such as B2B, corporate ...
as the campaign
develops.
'AT&T is unfettered, is no longer forced to be low profile and can
market ...
03 Sep 2004
| by Lynne Roberts
Campaign: Euro 2004 sponsorship
Client: T-Mobile
PR Team: Brands2Life
Timescale: March ...
for in-depth features.
To add a fun element to the campaign, Mr Woo, the football-tricks performer in T-Mobile's ads, was also available for interview.
A series of promotions were launched in broadcast, national ...
22 Feb 2002
| by ED SHELTON
company; and fourth, to promote the value-added
services Orange offers such as WAP and the company's 177 ...
to an Orange source. The agency ran a media relations campaign targeting a student and youth
audience, who ...
03 Oct 1997
| by PETER ROBINSON
potential
services.
Tactics
The pounds 50 million yellow advertising campaign - which launched in
mid-September through ad agency Rapier Stead and Bowden - provided the
focal point for the campaign, inviting consumers to participate in the
largest survey undertaken into how we communicate ...
04 May 2001
| by PETER SIMPSON
Dewe Rogerson
Campaign: Orange Share Offer
Timescale: Jan - Feb 2001
Budget ...
regulatory regimes.
Strategy and Plan
A corporate and brand-led campaign and not a traditional ...
.
'Orangeprint for the future' was devised as the campaign theme and
executed across every communication ...
09 May 2003
| by Robert Gray
Client: Sony Ericsson
PR Team: BlueberryFrog/StrawberryFrog
Campaign: Drool
Timescale...it in-store. The PR campaign had to work across eight different European countries: the UK, France ...
be buying such phones as presents.
The campaign needed a trend, and this took the form of the 'Drool ...
celebrities became associated with the campaign after being identified as archetypal 'Droolers'.
A number ...
to remove filters
