Click 
to remove filters
Grappa MD Michael Saxton has worked on campaigns for fashion retail and football clients....you support a big or small club. This campaign keyed into a vital part of the real fan's make-up - the capacity for irony and irreverence. The PR team added a funky edge to the brand by selecting aspirational ... it right but further campaigns need to be less defensive efficiency and more creative flair. Creativity ...
Client: The Andrew Jergens Company PR Team: Attenborough Associates Campaign: Launch ... to Boots in the UK as a completely unknown brand. A press advertising campaign was rolled out ... Associates to implement a media relations and sampling campaign. Objectives To build high ...
Client: Donna Karan PR Team: Club 21(in-house) Campaign: Opening of Donna Karan s first European..., building design and style were invited along too. The Demi Moore and Bruce Willis ad campaign kicked off ... Client: Donna Karan PR Team: Club 21(in-house) Campaign: Opening of Donna Karan s first ... in fashion focusing on the Moore/Willis role in Karan s campaign, as well as coverage in Harpers and Queen ...
Campaign: Santa Client: Ministry of Fun PR team: In-house, Borkowski PR and Ciro Castaldo ... campaign to highlight the decline of this traditional aspect of festive shopping. Objectives To increase the number of bookings for the firm through a national and local awareness campaign of Santa ...
on to campaign against consumerism as a way of life and as an economic philosophy....existing in the media, he said. Thomas said the campaign cost very little and added that next year ... on to campaign against consumerism as a way of life and as an economic philosophy. International No Shop ... -consumerism pressure group. FoE joined the campaign for last November s No Shop Day. A report entitled Tomorrow ...
Client: Ann Summers Campaign: Battle of the sexes PRTeam: In-house Timescale ... female - clientele and designed a campaign to increase this customer base. Radio station Heart ... questions about the opposite sex and after a month the results are added up, determining whether ...
Client: Jeremy Hoye PR Team: PR21 Campaign: Store launch Timescale: Ongoing ... . To communicate this individuality, PR21 decided to implement a press and publicity campaign showcasing ... media. In February, to turn up the heat for the opening, the PR team devised a campaign ...
as a 'family' would be most effective, as families are LG's target market. In April an ad requesting ... Standard and The Stage. The vote was put to the public on the campaign website, www.lginternetfamily.co.uk. Client: LG Electronics UK PR Team: Herald Communications Campaign: LG internet family Timescale: November ...
Benetton s new global communications campaign for spring/summer 2000 has already been raising eyebrows and caused million dollar law suits to be lodged in the US. The campaign recently hit Britain ... -game . The site s home page contains mug-shots of six death row prisoners inspired by Benetton s ad chief ...
Client: Royal Mail National (Stamps Marketing Division) PR Team: QBO Campaign ... data was fed through to Royal Mail for fulfilment of requests for information. For added media ... before the radio campaign and 56 per cent after. As QBO s campaign is just one part of an integrated ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
