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Campaign: Opening of Floridita and La Casa del Habano Client: Floridita PR team: Wild Card ... . Measurement and Evaluation The campaign achieved exposure in more than 30 publications, espousing Floridita ... Out, Tatler, Harpers Queen, London Radio and the BBC. Results The six-month campaign ...
Campaign: Gambling on our future? Client: The Salvation Army PR team: In ... to a media campaign and providing the basis for the organisation's submission to a committee of MPs ... sought to mobilise its church and charitable members. For example, its youth arm ran a postcard campaign ...
Campaign: Federer's nCode racquet Client: Wilson PR team: Sports Impact Timescale: June-December 2004 Budget: £12,000 Amer Sports, Wilson's parent company, is second only to adidas ... between performance and racquet. Measurement and Evaluation The campaign generated TV interviews ...
Campaign: Arsenal in the Community's 20th anniversary PR team: Arsenal FC in-house team Timescale: 21-28 February Budget: In-house resources On 25 February 2005, the 'Arsenal in the Community' department turned 20 and decided to commemorate the milestone with a week of celebrations ...
Campaign: Speed Mentoring Client: Adam Street Club PR team: Threepipe Communications Timescale: January -March 2005 Budget: £2,500 Adam Street Club was founded for private members in 2001 by James Minter, a London-based businessman, as a social base for entrepreneurs and business people ...
Sportsmatch, the sponsorship incentive scheme for grassroots sport, is campaigning to raise its...and contacts in Whitehall and Westminster will be useful,' he added. Reynolds said the lobbying effort would ... , which began work on the brief today (1 April), will also develop a national media relations campaign ...
Campaign: 3D Map Launch Client: MountMaps PR team: BGB Communications Timescale: August ... . Strategy and Plan BGB's campaign started at the Daily Mail Ski and Snowboard Show last October. Press ... to holidaymakers. Measurement and Evaluation According to in-house evaluation, the campaign has achieved more ...
Nike's StandupSpeakup campaign has brought accusations of opportunism and left it feeling 'sore...is that Nike is so advertising-led, creating huge-impact TV ads, that everything has to be massive and famous ... has insisted that its involvement in the football anti-racism campaign will not end when all ... 't know whether Nike did do anything wrong (in PR terms) and I'm not quite sure why this (campaign) has ...
Hertsmere Borough Council is spearheading a campaign to secure the future of Elstree Studios..... The in-house comms team is handling the campaign. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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