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seeks PR support for a 4m TV ad campaign. The new marketing activity follows the merging ... be to turn this around. 'The companies were all media shy, but with the TV advertising campaign ... company,' Ward said. 'They have come up with a creative and realistic campaign to encourage all ...
to the public, supported by an ad campaign and a PR push, encouraging customers to 'Ask For It By Name' at home, in the office, in restaurants and at the gym. The second phase of the campaign, called 'Operation Fill ... Client: Yorkshire Water PR Team: In-house and 3CV Campaign ...
In the middle of a two-year drought, this summer Thames Water tried to maintain its campaign...In the middle of a two-year drought, this summer Thames Water tried to maintain its campaign ... of topping the water industry s leakage tables. Added pressure came from speculation about ... summer programme of radio advertising on using water wisely. The ads promoted a range of water ...
Campaign: Britain's Most Energetic Boss Client: Powergen PR team: Target Public Relations ... , as personified by the 'Bob' TV ads, starring comedian Simon Day. Strategy and Plan The thrust of Britain ... generated. However, it says that it considers the campaign such a success that the search for 2005's most ...
the campaign against wind turbines in the 1990s'. Just the sort of morning, I thought, to interview ... campaign or sustainable development commission would be complete. His office, in a corner ... learned his trade on wildlife, countryside and rainforest campaigns, and became the boss in 1993. Two ...
BERLIN: German body The Energy Efficiency Initiative has launched a large-scale comms campaign
Client: Centrica PR Team: In-house Campaign: Breathing ... the AA and One.Tel. The Breathing Life campaign resulted from two needs. Firstly, to bring some unity ... activities. The campaign scooped the IPR's Corporate Social Responsibility award this year. Objectives ...
Client: TXU Europe and Greenpeace Campaign: Launch of Solarnet PR team: In ... ,000 households to have solar panels fitted. Greenpeace is campaigning for the Government to make solar net ... campaigner was put forward for radio and television interviews. Measurement and Evaluation ...
Attenborough, a Unicef ambassador, was enlisted to front the campaign and persuade people to take part ... of the campaign - to raise money for Unicef - is impossible to gauge until after the auction. Press coverage has ... television coverage. Verdict An original campaign where both Unicef and Parker benefit through ...
of re-building. Client: Three Valleys Water PR Team: In-house and AIMM Campaign ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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