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profile to the high reputation our products have in the marketplace. He added that the winning agency would be expected to devise new PR campaigns targeted at Quantel s key markets in the TV, film ...
and businesses. Visuals added an unusual twist to the campaign, showing the concept though bizarre ... Client: Digimask PR Team: Praxis PR Campaign: Launch of Digimask Timescale: April Budget ... visitors to the website since the launch. The campaign then rolled out across Europe, achieving ...
added interest value for specific audiences by getting relevant celebrities to review the game ... . The campaign was boosted by the recent launch of Sony Playstation. Its smash-hit success meant the computer ... PR Team: Herald Communications Campaign: Tomb Raider/Lara Croft Timescale: January 1997 ...
its ads in the US during the Olympics declaring that IBM was ready and raring to go for the Games ... in advance of the Sydney Olympics. The verdict is still out on this campaign. While IBM did not react ...
Suzanne Sinden, group account director at Ketchum, has worked on campaigns for IBM and Orange...to build the campaign strategy around Microsoft's HR leadership confuses me. As a user of Microsoft ... of the campaign. Don't get me wrong - I'm not saying that Bill Gates's charitable ways, the company's CSR ... well-publicised reputation issues. With these points in mind, Edelman's campaign may have reduced ...
Clarks campaign fits Stephanie Churchill...Clarks campaign fits Stephanie Churchill UK shoemaker Clarks International has hired Stephanie Churchill PR to run a generic campaign for its women s shoes. The account is worth a total ... -way pitch. The campaign will include a public survey, competitions, readers offers and business ...
Campaign: Microsoft People Programme Client: Microsoft PR team: Edelman and in-house Timescale...consumer attitudes in the UK. Edelman was tasked with a PR campaign to counter reputation weaknesses in the areas of trust, ethics and honesty. The campaign used Microsoft's first place in The Sunday Times's Best ... Microsoft staff use technology to communicate on the move. Edelman teamed up with Campaign For Learning ...
In July 1996 The Red Consultancy was researching a lifestyle campaign to promote Microsoft Network...In July 1996 The Red Consultancy was researching a lifestyle campaign to promote Microsoft Network (MSN), Microsoft s new Internet service provider. The agency asked a simple question ... of this futuristic grapevine. Client: Microsoft Network PR Team: The Red Consultancy Campaign: MSN ...
Client: CompuServe PR team: A Plus Campaign: To increase the CompuServe customer base Time scale...Client: CompuServe PR team: A Plus Campaign: To increase the CompuServe customer base Time scale: Ongoing since October 1995 Cost: Undisclosed CompuServe is the largest e-mail and Internet service with a worldwide customer base of 4.3 million and 225,000 customers in the UK alone. Its ...
Consultants Campaign: Publicising the first section of FLAG laid in the Mediterranean Timescale: Jan 1996.... EMC, as managing agency, proposed a media relations campaign covering broadsheets ... managers. Difficulties in launching this pan-European campaign stemmed from national differences ... Within the limits of the budget, and as a one-off communications opportunity, this campaign gained some ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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