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Florette 'bags of feelgood' by Now

Florette is launching a £5 million ad campaign to promote its crispy salad range....The campaign is the first by Now since it won the account last year. A 40-second spot, "the joy of salad", breaks on 4 April and features a couple who turn making a salad into a succinct sequence. It was written by John Townshend, art directed by Steve Paskin and ?directed by Simon Willows through Blinkink. ...

Westland 'Peckish' by TBWA\Manchester

TBWA\Manchester has launched a national TV ad campaign for the bird food brand Peckish....The agency claims the ad for Peckish, which is part of Westland, marks the first time a bird food brand has ever advertised on mainstream TV. Created in association with the award-winning visual effects company Jellyfish, a flock of birds queue for dinner. It will air on channels including ITV ...

Public View - Did the public embrace Orangina's bizarre ad?

Though viewers found the Orangina ad very quirky, many thoroughly enjoyed it....Several described it as "taking the mickey" out of other ads out there. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...

Public View - did the public laugh along with the latest Schweppes ad?

While a couple found it short, punchy and funny, many thought it was a bit too strange for the brand. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...

Stella Artois 'ice lounge' by Mother

Stella Artois' has released a Christmas ad that highlights the beer brand's heritage as a beer...The ad, which was created by Mother New York and Mother London, continues the 1960s continental European setting that has been a feature of previous campaigns. This time the setting is the backdrop for an elaborate ice sculpture competition, with competitors vying to impress the panel of discerning judges ...

Mr Kipling 'Jubilee celebrations' by JWT London

Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee....The outdoor and print ads are the first for the brand by JWT since it picked up the business.They feature Mr Kipling s Jubilee-edition Great British Fancies and the new Victoria Mini Classics recipe. The creative shows miniature figurines enjoying the Jubilee celebrations. The work will run from 14 May ...

Public View - Did the public welcome the return of the Honey Monster for Sugar Puffs?

The public enjoyed the humour of the latest ad for a new cereal from Honey Monster Foods...While one interviewee was concerned about the violence of the ad others took the Honey Monster s rampage around an empty house with the intended fun and jokes. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...

Aunt Bessie's 'Margaret and Mabel' by VCCP

Two nosy old ladies, Margaret and Mabel, are checking up on their new neighbour in this ad for Aunt...The ad aims to show how Aunt Bessie s core products, including roast potatoes, offer a helping hand at dinner time. The new campaign will run across TV, press, online and radio. ...

Celebrations 'schadenfreude' by CLM BBDO Paris

Celebrations, the Mars chocolate brand, has launched a new campaign in France around the notion...The ads feature people secretly celebrating at others' misfortune. Shot by Clive Stewart, the campaign starts in print followed by a billboard ads. ...

PG Tips 'Christmas' by Mother

PG Tips has launched its Christmas campaign featuring Johnny Vegas and Monkey opening...The ad highlights that fact that PG is giving away toy Monkeys free with a pack of tea. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.