15 Mar 2012
| by Jeremy Lee
and press ad campaign called "let s go" that coincided with a catastrophic oil spill in the US for which BP was blamed. The ad invited consumers to come with Shell into a better energy future.
A more recent JWT ...
The agency would be expected to work on ad hoc global projects. It is understood that Shell ...
15 May 2012
| by Sarah Shearman
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury.
Ones ...
, but claimed that Twitter is recording healthy growth from all three types of ad product.
Agency sources ...
was very positive . However, he warned of the need for brands to keep evaluating campaign performance. ...
01 Mar 2012
Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads.......
YES - NEIL HENDERSON, MARKETING DIRECTOR, ST LUKE'S
Just before presenting a campaign once, I was told by a client that he had a choice: he could spend money on the campaign, or on painting the call centre toilets. From his point of view, smart toilets meant better customer service, while return on ads ...
21 Mar 2012
| by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
16 Apr 2012
| by Jerry Clode
Jerry Clode, a consultant at brand specialist Added Value, considers the impact of a second...campaign featuring female punk singer Kang Mao and a female tattoo artist both boldy attacking gender ...
the family line.
As a result, emotive campaigns about the nurturing role of a mother are "out" in China ...
28 Feb 2012
| by Gemma Charles
Experiential campaigns will be governed by a new code, as part of a plan to strengthen self...."
Bob Suppiah, chairman of the IPM, added: "Experiential Marketing is growing rapidly, and the CAP Code ...
23 May 2012
campaigns....' campaign.
Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ...
of understanding about how best to deliver and evaluate digital campaigns.
This was highlighted in a CNBC poll, which claimed that just 13% of Facebook ads have content tailored to the timelines of individual users ...
21 Mar 2012
| by Arif Durrani
Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year...cannibalising audience but adding to it. "M-commerce is clearly becoming more important with the IAB ...
of wider plans, and is certainly benefiting from digital becoming more central to many campaigns.
"It ...
been as varied as looking at AR for Xbox through to DR campaigns for South African Tourist Board ...
22 Mar 2012
| by Campaign staff
Advertising's role in society, issues surrounding data privacy, the impact of social media and a call for clients to increase agency payments led the agenda at Wednesday's ISBA Conference at Lord's Cricket Ground.
26 Mar 2012
| by Gemma Charles
children have less exposure to drinks ads, would be "largely ineffective" and could have a "serious impact...ads during programmes where there is a likelihood of a high proportion of children tuning in ...
those in the corner of the living room. Clamping down on TV ads in the way suggested would be largely ineffective."
Twinn also noted that further restrictions on alcohol ads, such as a 9pm watershed ban, could ...
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