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Amazon unveils first UK ad for Fire TV in attempt to 'humanise' its brand

The ad, created by Lucky Generals, is the first British-made commercial for Amazon. The TV spot ... hopes the ad will position the brand as warmer, more human, and more "of and for" the British people. In the ad, the viewers are using voice-recognition software by speaking into a small handheld device. All ...

Apple's latest results reveal a company at a crossroads

, positive. Two weeks ago, the Internet Advertising Bureau released its latest ad spend figures and one ... half of 2013. Moreover, mobile ad spend accounts for a fifth of total spend, nearly a third of display and over half of social media ads. Users of Apple products monetise significantly better than Android ...

Vincent Kompany and FourFourTwo team up for Skreamer football boot launch

. Kompany then reaches out of the screen and takes a boot from a Warrior Sports ad, apparently placed ... of choice' campaign, with an ad that engages football fans in an interactive, entertaining way." Stephen ... class journalism." View the ad here. FourFourTwo is published by Haymarket Media Group ...

'Sweetie' campaign leads to sex offence conviction

. The campaign received a black Pencil at D AD and a gold Cyber Lion at Cannes. ...

Walkers crowns 'Pulled Pork' crisps as 'Do us a Flavour' winner

, McDonald's also tapped into the trend of 'crowd sourced' flavours, launching a TV and digital ad for its ...

Delaney and Lund back real-time creative company

in real-time". This content is then added to the conversation that the audience is having, to create marketing that is relevant at that moment in time. Stephen Wise, founder and managing director of Trigger ... with agencies to develop real-time creative content. Delaney added: "I think this is something the smart ...

Amazon unveils first UK ad for Fire TV

The ad, created by Lucky Generals, shows a series of people in their homes using Amazon Fire TV ... , including Amazon Prime Instant Video. Amazon hopes the ad will position the brand as warmer, more human, and more "of and for" the British people. In the ad, the viewers are using voice-recognition software ...

Currys PC World launches brand campaign ahead of Christmas

-to retailer for advice and expertise on the latest technology. The 60-second launch ad will debut on ITV tonight during a break in the Champions League coverage. The ad shows hundreds of white goods ... you find the one that s just right for you." The TV ads will be backed by print and radio ...

Naked appoints Cyrus Vantoch-Wood to lead creative in UK

and question, making the Naked ethos more relevant than ever. "There is a palpable energy akin to a ...

Coors Light "frozen pint" by VCCP

Jean-Claude Van Damme gives viewers a peek inside his ice bar (which he built with his bare hands in a previous ad) in a new spot for Coors Light. VCCP created the online ad, which shows Van Damme strutting about his bar and describing the beer s refreshing qualities. As part of the campaign, Coors has ...

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