Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
. That s why we have published our launch brochure 'From newspapers to newsbrands' and also run an ad ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice.... The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square ... to be the first 3D cinema ad that can be tasted. The ad will be rolled out in cinemas from May 25 during ... that by the end of cinema ad, consumers will be able to taste the flavour of the Rocky Road in their mouth through ...
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ... campaigns, so they can focus on creating and selling the ads." Follow Arif Durrani on Twitter ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... . The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...
Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains.... The trial will run for three months. If successful, the technology could be rolled out wider across bus and rail services in 2013. The trial supports the Government's vision to deliver the technology required ...
Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...(total content views and average views per page) and ad performance. The data will be available to all advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... to ads that are interactive/moving and 91% of GQ readers and 89% of Wired readers strongly agree ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call...the out-of-home channel with mobile technology, to create a rich and deeper engagement with our consumers ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ... lots of attention, NFC is still a relatively new technology and is only installed in a limited number ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
, "Missing People. A lifeline when someone disappears". The ad opens with the line, "Please turn your ... to make a call while the ad cuts to scenes of his mother at his family home, alone, with her mobile phone ... and Missing People, in which he asks the charity to let his mother know that he is OK. The ad ends ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
