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Ad recognition app to feature in FT super-yacht campaign

A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition...The print ad is an existing ad that will now feature a prompt for readers to download ... , and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ...

VO5 'haircare technology' by Euro RSCG London

The TV campaign will air on ITV, Channel 4 and 5, Sky Media and E4 from July to the end of September. Print ads will appear in titles including Grazia, Heat, Glamour and Zest until August. ...

Paddy Power 'goal-line technology' by Crispin Porter & Bogusky

In the execution, the England football team? experiments with ways to avoid girls in Poland. The ad was written by Bertie Scrase and art directed by Christen Brestrup. It was directed by Big Red Button through Moxie Pictures. ...

Audi backs 'Start-Stop' technology with £4m campaign

-saving 'Start-Stop' vehicle technology....to emphasise how Audi vehicles save energy when they are stationary. The ad rolls break on 1 July ... to invest in heavyweight communication of this advanced technology.' ...

Honda TV ad to interact with iPhone app

Honda is releasing the first TV ad to use "sound-synching" technology, which allows the commercial...across 29 markets. The ad is by Wieden+Kennedy's creative directors Sam Heath and Chris Groom ... to "catch" the ad's animated characters as they appear on screen by swinging their mobiles towards them when they appear. The app listens to and recognises the ad's audio, which trigger the characters to appear ...

Barclaycard ad to break during X Factor results

LONDON - An office worker takes an unusual route home in Bartle Bogle Hegarty's latest ad promoting...The ad features an office worker who leaves his desk and jumps into a waterslide hidden in a ... easy and convenient it is to use." The soundtrack to the ad is the 1976 hit Let Your Love Flow by the Bellamy Brothers. The ad will break during the X Factor results on Saturday. ...

Latest Audi ad highlights fuel efficiency

the 'environmental credentials' of its diesel TDI Injection technology.

Skype ad banned by regulator

LONDON - A TV ad for Skype has been banned by the Advertising Standards Authority for exaggerating...Five viewers complained that the ad, created by Albion, misrepresented the sound and picture quality that could be achieved using Skype. Skype Technologies defended the spot, saying it advertised ... call. The advertiser said the ad aimed to show the product at its best and therefore used the best ...

HP signs up Plan B to front latest ad campaign

and digital campaign, promoting its Beats audio technology....and YouTube, using technology that enables consumers to listen to it on headphones to get the same surround ... sells only PCs and business products. The Beats audio technology is available in all new, premium HP ...

BR Video: Sky+ users skip most ads but can be persuaded to pause

LONDON - People interviewed in the latest Brand Republic Video tend to skip ads using Sky+ or other...technology , which will allow ads to be embedded into blank space during TV programmes, to overcome the problem of viewers skipping ads. The technology, developed by Californian start-up Keystream, uses ... people recording programmes in advance and then skipping through the ads. However the majority would ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.