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LONDON - BMW has revealed a smart new piece of technology that will allow drivers to hitch a ride...The "magnetic tow technology", which the car-maker claims was devised by its head of innovation, Herr Noitt All, means BMW drivers can lock on to the car in front, allowing them to take their foot off ... technology, the driver should provide a courteous flick of the headlights to thank the driver in front ...
LONDON - Saatchi & Saatchi's press ad for Olay Regenerist wrinkle filler, promising "younger...The ad said: "New Olay Regenerist 30-second wrinkle filler instantly reduces the appearance of wrinkles and lasts throughout the day." Further text explained the technology of how the cream worked. One ... to create a blurring effect which produced an optical contrast to make lines appear less visible.It added ...
View all of the winning campaigns from the IT & Technology category.
LONDON - Condé Nast's Wired magazine will hit newsstands on Thursday with a special gatefold ad...The extended gatefold format, featuring the footballer Kak promoting the Sony Bravia TV s Motionflow technology, runs across four pages. Other advertisers in the 186-page debut issue include Audi ... , Sir Martin Sorrell, to look 40 years into the future. Wired s launch has been backed by an ad ...
LONDON - An American Express ad, 'It's not just for posh nosh', achieved the highest feel...unnamed advertiser to determine which ads consumers engaged with most. The research used new face-tracking technology which can not only determine whether someone walking past the digital ad is looking at the poster ... Outdoor media owner Clear Channel and WPP out-of-home agency Kinetic tested digital ads from ...
LONDON - A magazine ad promoting Nivea DNAge cell renewal day cream has been pulled...One person complained that the ad misleadingly implied that the cream s benefits were permanent and that the product could regenerate the cells. The complainant also felt that the footnote stating: "126 women agreed ... and so the ad must not appear again in its current form. ...
LONDON - The Advertising Standards Authority has banned TV and press ads advertising the sports...The ads, by WCRS, attracted seven complaints after viewers objected that they did not make clear that there was a 12-week waiting period for HD installation, meaning they would miss out on coverage of the Ashes ... the Ashes ran from 8 July to 24 August. However, because the ads stated "See every moment of this summer ...
LONDON - Three poster ads and a leaflet extolling the nutritional benefits of the Vitaminwater...The ads attracted three complaints from people who felt various health benefits were misleadingly ... -a-day vegetables. Complainants further challenged the ad s claim that the drinks were healthy, as they believed ... was not capitalised, in keeping with the brand s house style. The ad watchdog considered this made the claim ...
LONDON - A press ad for Mercedes-Benz vehicles has been banned by the Advertising Standards...The ad, by AMV BBDO, included copy which read: "CO2 emissions for the range are down to 139g ... adhered to the Department of Transport (DfT) fuel economy bands. But it felt the ad s headline claim ... the case. On this point the ad was found to be in breach, and the ASA ruled it must not appear again ...
LONDON - Ad regulators have upheld more than 700 complaints about an ad for an Olay product after...The complaints that the ad was misleading were forwarded to the ASA by MP Jo Swinson, who also claimed that the ads were socially irresponsible. The ad, for Olay Definity eye illuminator, claimed ... that the post-production re-touching of this ad, specifically in the eye area, could give consumers a misleading ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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