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-specific ads on football ground hoardings at England games....to amend ads to deal with local legislation. To date, the technology has been trialled at the England ... The technology, called Digital Replacement Advertising, allows existing stadium advertising ... be tailored to local TV audiences all over the world. The technology works by using special optics inside ...
Overlay ads look set to generate income from video, Alasdair Reid writes....to be implying that ITV is seeking to use this technology to add a new stream of advertising revenue to its ... -based technology, for a start. Even if it could be incorporated into the live broadcast stream, it would be illegal ... is paused, awaiting your return. 1. The new technology is being tested on the ITV Local site. You can find ...
LONDON - MirriAd, a technology company that allows advertisers to insert branded objects in video...Seraphim, the 30m Enterprise Capital Fund, is co-investing alongside existing investors that include London Seed Capital, South East Growth Fund and Oxford Technology 4 VCT. MirriAd s technology ... retrospectively inserting new branded products and ads into the content. Mark Boggett, investment director ...
LONDON - Online sales of the Disney film 'Finding Nemo' are being pushed by a new ad format...technology opportunities to market that will benefit the online advertising community." She added ... The ad has been enabled by software company Reporo and appears in a promotional campaign run ... within the host site and when users go to click through on the ad, they remain within the host. Reporo ...
LONDON – TV advertising might not be as widely affected by ad-skipping technology as was first...because Sky+ technology is so sophisticated viewers can avoid watching almost all ads. Currently PVRs ... The research found that TV viewers with personal video recorders, such as Sky+, saw 30% fewer ads ... of the end for the traditional 30-second TV ad. Clare de Burca, head of proprietry research at Starcom ...
British Airways is launching an online campaign using new rich media advertising technology..., helped to develop the technology. He said: The first ad is great for grabbing the attention of users ... British Airways is launching an online campaign using new rich media advertising technology ... Tangozebra. The non-response ads promise to improve response rates for online advertising ...
Richard Cook checks out the latest ad technology to be used for the Olympics...Richard Cook checks out the latest ad technology to be used for the Olympics We ve all done it: sat through a scoreless Deportivo La Coruna-Athletico Bilbao skirmish on satellite, idly ... -product of technology developed for the defence industry, which can distinguish between stationary objects ...
LONDON - ITV is trialling new overlay ad technology, which will allow ads to be embedded into blank...-fareast-language:#0400; mso-bidi-language:#0400;} The technology, developed by Californian start-up Keystream ... Fell, head of future technology at ITV, told The Times: "There's a lot of potential. If there's a scene in a programme where there's time, then it could give us a chance to get an ad away. "But obviously ...
LONDON - Online ad marketplace AdJug has partnered with ad technology company the Rubicon Project...and culture site Salon.com and photo-sharing site RockYou , will be able to sell ad space to advertisers in the UK. Only UK users will be able to view the ads. Michael Stephanblome, founder and chief executive ... immediate access to a new breadth of quality ad inventory. "This instantly helps us to bring additional ...
BT this week restarted trials of its controversial web-tracking ad technology, following backing...The Government told the European Commission two weeks ago that it believed the BT Webwise platform, run by Phorm, is legal. Privacy campaigners have expressed outrage against the technology, which allows ads to be targeted by tracking the websites that users visit. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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