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the firm's technology into Smart Ads, its display advertising service....Yahoo! has partnered with the ad company before but said that owning the company's technology will help it deliver solutions to a broader range of advertisers and integrate Dapper's ad serving into its key platforms. Yahoo! said Dapper's capabilities will help accelerate the adoption of its Smart Ads ...
ValueClick, the online ad technology company, has acquired Dotomi , the personalised ad technology...and performance-based advertising." In April, ValueClick acquired mobile ad network Greystripe for a reported ...
AOL has acquired rich media ad technology platform Pictela, as it looks to boost its suite...launch of the company s new display ad format Project Devil . The Project Devil ads have a larger ... solution to the Pictela platform. Currently AOL is serving an ad for the Nokia C7 handset in this format ... store thinglabs.com and technology blog TechCrunch, all on the same day as part of its acquisition ...
Overlay ads look set to generate income from video, Alasdair Reid writes....to be implying that ITV is seeking to use this technology to add a new stream of advertising revenue to its ... -based technology, for a start. Even if it could be incorporated into the live broadcast stream, it would be illegal ... is paused, awaiting your return. 1. The new technology is being tested on the ITV Local site. You can find ...
LONDON - Online sales of the Disney film 'Finding Nemo' are being pushed by a new ad format...technology opportunities to market that will benefit the online advertising community." She added ... The ad has been enabled by software company Reporo and appears in a promotional campaign run ... within the host site and when users go to click through on the ad, they remain within the host. Reporo ...
into substantial advertising revenue, but MySpace s new hyper-targeting technology is designed to address the shortcomings of the relatively new market and sell online ads efficiently. The newly developed advertising technology will tailor online ads to internet surfers interests. As part of the rollout ...
LONDON – TV advertising might not be as widely affected by ad-skipping technology as was first...because Sky+ technology is so sophisticated viewers can avoid watching almost all ads. Currently PVRs ... The research found that TV viewers with personal video recorders, such as Sky+, saw 30% fewer ads ... of the end for the traditional 30-second TV ad. Clare de Burca, head of proprietry research at Starcom ...
LONDON - Videocube, a fully-interactive 3D video ad technology from AOL, has launched in the UK...The technology, which has been used previously only in the US and Germany, offers multiple ... company was the first to adopt AOL's targeted text links technology when it launched in the UK last year ... the value and benefits of British Gas's EnergySmart. The Videocube technology was designed by EyeWonder. ...
visual ad technology from SnapNow....The SnapNow technology means that by using a WAP-enabled mobile camera phone, magazine readers can take a picture of an ad in a magazine and send the image via text message or e-mail to Bauer. Users then receive a text message featuring additional product information or special offers related to the ad ...
LONDON - ITV is trialling new overlay ad technology, which will allow ads to be embedded into blank...-fareast-language:#0400; mso-bidi-language:#0400;} The technology, developed by Californian start-up Keystream ... Fell, head of future technology at ITV, told The Times: "There's a lot of potential. If there's a scene in a programme where there's time, then it could give us a chance to get an ad away. "But obviously ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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