14 Dec 2001
TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has
joined forces with Oxford-based direct marketing agency JHBS to provide
a more complete promotional and sales service for UK and European tech
companies.
...
12 Jun 1998
| by NICK PURDOM
director at telemarketing agency ADS
Telemarketing, is also looking at computer integrated telephony ...
on
technology and have call handlers who can engage people in technology
conversations.
If you go to a ...
Target IT was as a
door opening strategy . He explains: In the technology market having a ...
29 Mar 1996
| by JANET IZATT
the Telegraph and the Times launching
similar promotions as a spoiling tactic.
The Independent added 41 ...
for the Daily Mirror, previously hailed
as the most successful newspaper promotion, added eight per cent ...
, radio and cinema ad campaign.
The Daily Telegraph offered readers videos for pounds 1.99 plus ...
23 Feb 2001
association with England s national day - 23 April.
An ad campaign will be run by Team Saatchi. Bombardier ...
27 Sep 1996
| by LEXIE GODDARD
really imaginative
PR techniques, said MacLaurin account director Richard Knight.
Knight added ...
13 Sep 1996
| by LEXIE GODDARD
: do Not Drink if
You Want to Sleep.
Two of its posters (including the ad shown above ...
06 Sep 1996
| by TOM DAWN
of technology, the
fact remains that paper is a cheap, easy and established method of
distribution. It gets ...
is considerably broader than this.
The main technology choices form a substantial chunk of a recent
PIRA book ...
technologies not covered
here.
One of its most significant conclusions is that there is a transfer ...
25 Apr 1996
Barr wins promotions post
The National Magazine Company has appointed Liz Barr, the ad director of
its Manchester office, to the new position of deputy director of
promotions reporting to Jennifer Sharp who heads the centralised
promotions department which was set up in January.
Prunty ...
05 Jun 1998
| by MARY COWLETT
also ran
Sitting Ducks press ads in business trade titles such as Media
Week.
To build ...
17 Apr 1998
| by JEZ ABBOTT
it was part of the hype stoked by
PR, he added.
Mark Rowe, who reported on the game in the IoS, said ...
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