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ValueClick, the online ad technology company, has acquired Dotomi , the personalised ad technology...and performance-based advertising." In April, ValueClick acquired mobile ad network Greystripe for a reported ...
AOL has acquired rich media ad technology platform Pictela, as it looks to boost its suite...launch of the company s new display ad format Project Devil . The Project Devil ads have a larger ... solution to the Pictela platform. Currently AOL is serving an ad for the Nokia C7 handset in this format ... store thinglabs.com and technology blog TechCrunch, all on the same day as part of its acquisition ...
LONDON - MirriAd, a technology company that allows advertisers to insert branded objects in video...Seraphim, the 30m Enterprise Capital Fund, is co-investing alongside existing investors that include London Seed Capital, South East Growth Fund and Oxford Technology 4 VCT. MirriAd s technology ... retrospectively inserting new branded products and ads into the content. Mark Boggett, investment director ...
LONDON - Online sales of the Disney film 'Finding Nemo' are being pushed by a new ad format...technology opportunities to market that will benefit the online advertising community." She added ... The ad has been enabled by software company Reporo and appears in a promotional campaign run ... within the host site and when users go to click through on the ad, they remain within the host. Reporo ...
into substantial advertising revenue, but MySpace s new hyper-targeting technology is designed to address the shortcomings of the relatively new market and sell online ads efficiently. The newly developed advertising technology will tailor online ads to internet surfers interests. As part of the rollout ...
British Airways is launching an online campaign using new rich media advertising technology..., helped to develop the technology. He said: The first ad is great for grabbing the attention of users ... British Airways is launching an online campaign using new rich media advertising technology ... Tangozebra. The non-response ads promise to improve response rates for online advertising ...
LONDON - Videocube, a fully-interactive 3D video ad technology from AOL, has launched in the UK...The technology, which has been used previously only in the US and Germany, offers multiple ... company was the first to adopt AOL's targeted text links technology when it launched in the UK last year ... the value and benefits of British Gas's EnergySmart. The Videocube technology was designed by EyeWonder. ...
LONDON - ITV is trialling new overlay ad technology, which will allow ads to be embedded into blank...-fareast-language:#0400; mso-bidi-language:#0400;} The technology, developed by Californian start-up Keystream ... Fell, head of future technology at ITV, told The Times: "There's a lot of potential. If there's a scene in a programme where there's time, then it could give us a chance to get an ad away. "But obviously ...
LONDON - Online ad marketplace AdJug has partnered with ad technology company the Rubicon Project...and culture site Salon.com and photo-sharing site RockYou , will be able to sell ad space to advertisers in the UK. Only UK users will be able to view the ads. Michael Stephanblome, founder and chief executive ... immediate access to a new breadth of quality ad inventory. "This instantly helps us to bring additional ...
Peugeot is the first brand to trial ad technology that allows the use of QR codes and SMS...to "elevate the affiliate model" with the new technology and reach customers already using QR and SMS ... working closely with smart technology companies had delivered interesting results. Newman said: "[It ... global mobile affiliate network, the company is developing a number of new technologies to build on its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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