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LONDON - BT today restarted trials of its controversial web-tracking ad technology, following...The Government told the European Commission two weeks ago that it believed the BT Webwise platform, run by Phorm, is legal. Privacy campaigners have expressed outrage against the technology, which allows ads to be targeted by tracking the websites that users visit. A statement to London's Stock ...
, moving it to May from next year and putting more emphasis on marketing technology....'s Technology for Marketing, with which Reed plans to compete against by bringing in a 'Technology ... consistency of dateline. As the industry becomes more technology-based, the demands of new product development ... by 6% on last year, when it attracted 8,806 ABC-audited visitors. According to CMP, Technology ...
"There was a whole campaign of good ads in this series, but we all loved the Olympus "Rockslide...Rosie Arnold, chair of Press jury IT TECHNOLOGY - DIGITAL WINNER Title: O2 Favourite ... IT TECHNOLOGY - DIRECT WINNER Title: Gig In The Sky Client: Sony Ericsson Brand: Walkman ... Chris Bond IT TECHNOLOGY - OUTDOOR COMMENDATIONS Title: Work Naked Client: Vodafone Brand ...
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid...claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile, display or other digital media, will be critical for publishers as the digital ad market continues ... are realising that to maximise the potential of real-time bidding they need to have the best technology ...
LONDON - Sky is working on plans to build ad targeting technology that would enable it to use data...The News Corp-backed company has thus far been unable to find a technology in the marketplace that offers the level of online ad targeting it desires. It is drawing up plans to allow it to build its own technology based on the information it has on huge swathes of the UK population. As of 30 September last ...
LONDON - McCann Erickson in Birmingham is using voice-enabled telephone technology to create a...McCann's "pharmacy finder" uses New Media Voice's XML technology to infiltrate a postcode database ... your nearest three Numark Pharmacists." The TV ad campaign launched on GMTV to raise awareness ... voice technology means that any database of information can now be available without any hardware ...
home PCs during March. Each phone's screen displays one ad for an hour at a time, inviting users ... are charged for the time their ad is on display. Richard Broadbent, senior marketing manager at Orange ... that the majority of our customers are used to technology and are always looking for the best technology deals. Our ...
Information technology has now become the primary marketing tool, according to London software...Information technology has now become the primary marketing tool, according to London software ... to embrace technology. But while an increasing number of marketers are using IT to streamline ... -tech arena by initially opting for relatively low-level technology. Most firms now have basic systems ...
As part of the national campaign, comprising 300 ad panels in London and Leeds, consumers can opt in by texting KFC to a shortcode number. The service will then locate the user, search a database for the nearest KFC and send its address and a map to the user s phone. Walker Media and Clear Channel Outdoor ...
LONDON - Online marketing network Affiliate Future has unveiled new technology that it claims...success. The new technology stores anonymous tracking data in each individual s web browser cache ... , would give advertisers a more accurate picture of how their banner ads are served to web users. Maz Darvish, chief executive, said: As we have the patent pending for the technology that underlies this new ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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