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Jonathan Hsu, the chief executive of WPP-owned digital ad technology firm 24/7 Real Media...to WPP s global client base. He will also become a founding member of the WPP Global Technology ...
and they will all say the agency drives creative excellence through the medium of technology, but at least one ... director of technology, says. Everyone agrees that AKQA is one of the most successful independent ... 's lifeblood as the technology, despite the latter being the agency's largest organ. The magic formula of AKQA ...
The TV campaign will air on ITV, Channel 4 and 5, Sky Media and E4 from July to the end of September. Print ads will appear in titles including Grazia, Heat, Glamour and Zest until August. ...
' technology department budgets, chief executive Sir Martin Sorrell has revealed....to expand into technology services as clients' marketing and technology departments become increasingly ... with business and technology consultancy groups like IBM, Deloitte and Accenture. Sorrell said that WPP would ... opportunities, if you don't look at it, it becomes a threat," he added. Sorrell used the event to showcase WPP ...
to the internet, fitted with Ultra-HD technology, and one in every two people in the developed world will be now...', out today (19 September). It explores the technological developments the agency deems likely ... : "The future PHD outlines is a place where technology enables us to connect with our friends and harness ... , certainly better." The book also uses Zappar augmented reality technology to bring the views of industry ...
by the world's first TV commercial. The first TV ad was for - perhaps unexpectedly - the Daily Mail ... simply because the Daily Mail was the exhibition sponsor, but responding to a competitive technology ... are clearly in an age where it is crucial to understand how technology can apply to the old models of media ...
Internet Week in New York City. In a word: hot. Temperatures soared to 32 degrees as the festival celebrated hot ideas, hot talent and hot technology, adding a little hot spice in the form of award galas ... remember to put people first, before naked technology. A big theme of the week was the convergence ...
Dentsu-owned digital advertising technology company IgnitionOne has acquired display ad exchange...The two companies intend to integrate their technologies to provide marketers with a simplified ... IAB/PwC ad spend report. IgnitionOne's Digital Marketing Suite (DMS) can measure online advertising ... ad placements and traffic volume. The exchange currently serves five billion-plus ad impressions ...
In the execution, the England football team? experiments with ways to avoid girls in Poland. The ad was written by Bertie Scrase and art directed by Christen Brestrup. It was directed by Big Red Button through Moxie Pictures. ...
Havas has acquired a majority stake in US creative technology agency Victors & Spoils....counts Coca-Cola, Levi's, Mercedes-Benz and Unilever among its clients, labels itself as a technology ... , which, through digital technology, manages its crowd of more than 6,000 creatives across the world ... projects will be to use the V S proprietary technology to create a 15,000-person professional Havas "crowd ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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