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Magners has launched a print and poster campaign, including a mobile element using ad recognition...The campaign supports the launch of Magners Specials, a range of premium ciders blended with natural ingredients. The ads were created from a series of photographs overlaid on top of one other ... . They were created by The Red Brick Road and photographed by Giles Revell. The creative directors on the ad ...
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition...The print ad is an existing ad that will now feature a prompt for readers to download ... , and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ...
The ad watchdog has banned a Specsavers press ad for misleadingly offering "the latest optical...The in-house ad read: "Some opticians charge extra for digital retinal photography. At Specsavers, we don't. "Many opticians charge for using the latest optical technology. You pay once for your ... eyes... "We also believe that as many people as possible should have access to this new technology ...
The TV campaign will air on ITV, Channel 4 and 5, Sky Media and E4 from July to the end of September. Print ads will appear in titles including Grazia, Heat, Glamour and Zest until August. ...
In the execution, the England football team? experiments with ways to avoid girls in Poland. The ad was written by Bertie Scrase and art directed by Christen Brestrup. It was directed by Big Red Button through Moxie Pictures. ...
Honda is releasing the first TV ad to use "sound-synching" technology, which allows the commercial...across 29 markets. The ad is by Wieden+Kennedy's creative directors Sam Heath and Chris Groom ... to "catch" the ad's animated characters as they appear on screen by swinging their mobiles towards them when they appear. The app listens to and recognises the ad's audio, which trigger the characters to appear ...
Microsoft is launching a global campaign highlighting the wider social impact of its technology...ways in which the motion-sensitive controller has been adapted. For example, the TV ad shows a surgeon using the technology in an operating theatre and a bomb disposal robot being controlled using the Kinect ... and entertainment.' The TV ads will break in the UK on 17 November, supported by digital activity. The campaign ...
Plan UK, the global children's charity, is to use facial recognition technology on a digital...The ad will be placed in a Clear Channel bus shelter outside Selfridges in London on Wednesday (22 ... , and specialist outdoor media company Curb Media. The technology determines whether a man or a woman is standing in front of the ad, and the messaging clearly states that their face is being scanned. Women ...
The Advertising Standards Authority (ASA) has banned ads for Reebok's EasyTone Curve trainers...The TV and magazine campaign received two complaints that the ads were misleading and unsubstantiated. The TV ad shows women walking, dancing, jumping, standing and spinning around while wearing ... legs and bum more than regular trainers. Reebok EasyTone with balanced ball inspired technology. Better ...
Clear Channel and UM London creative chiefs describe how the use of technology will transform...the boundaries of out-of-home through creative, digital and technological developments. Focusing resource ... desire to broaden the scope of the medium. Our collaboration with creative agencies and technology ... technology, and digital technologies will enable us to communicate in such diverse ways that OOH will start ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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