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AOL has acquired rich media ad technology platform Pictela, as it looks to boost its suite...launch of the company s new display ad format Project Devil . The Project Devil ads have a larger ... solution to the Pictela platform. Currently AOL is serving an ad for the Nokia C7 handset in this format ... store thinglabs.com and technology blog TechCrunch, all on the same day as part of its acquisition ...
for two months. It will feature a range of mobile ad banners and promotional offers in local outlets and will use location-based technology and performance metrics on the highly targeted campaign. Alison ... 4th Screen Advertising s Mpression platform, which enables consumers to view the ads on internet ...
Havas has acquired a majority stake in US creative technology agency Victors & Spoils....counts Coca-Cola, Levi's, Mercedes-Benz and Unilever among its clients, labels itself as a technology ... , which, through digital technology, manages its crowd of more than 6,000 creatives across the world ... projects will be to use the V S proprietary technology to create a 15,000-person professional Havas "crowd ...
Food Freshness Technology brought the agency on board for the retained brief following a four-way pitch. The company s technology, named It sFresh!, involves a strip that traps the ethylene gas ... . The technology will be rolled out across the UK, Europe US this spring. College Hill will also co-ordinate a ...
Tradeshift , the social media platform and online invoicing company, has hired EML Wildfire after parting with Speed Communications. The firm appointed Speed in June last year but held pitches for a new agency before Christmas. EML Wildfire is charged with building awareness of the start-up. Hotwire...
Siemens, the technology company, has appointed M&C Saatchi to the estimated £10 million global...technology. An initial campaign will involve positioning the division globally and promoting all wind ...
Gizmobies, the brand that makes 3G phone and iPad covers developed with 3M technology, has
BT Business has appointed Now to handle its ad business....The agency won the account after a competitive pitch against TBWA, Ogilvy and HMDG. The pitch was overseen by AAR. Now will be responsible for improving BT Business' position in the rapidly growing information and communications technology market for small and medium-sized businesses, through advertising ...
a partner with both good ad-serving technology to serve the agency market, and a good mediation service to serve multiple ad networks." IPC is making a concerted push into mobile. In March ... Amobee is the first ad server IPC, which previously dealt directly with a number of ad networks ...
, seals and dog-sledding. As part of the campaign, online ads used Google Maps and Street View technology to virtually transport travellers on to actual Canadian streets. The Canadian Tourism ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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