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Yahoo! has acquired online ad company Dapper for an undisclosed sum as part of its plans to extend...Yahoo! has partnered with the ad company before but said that owning the company's technology will help it deliver solutions to a broader range of advertisers and integrate Dapper's ad serving into its key platforms. Yahoo! said Dapper's capabilities will help accelerate the adoption of its Smart Ads ...
ValueClick, the online ad technology company, has acquired Dotomi , the personalised ad technology...and performance-based advertising." In April, ValueClick acquired mobile ad network Greystripe for a reported ...
-specific ads on football ground hoardings at England games....the camera to digitally replace a dynamic ad onto the static board. For example, somebody watching an England international football match in Japan will see different ads (those tailored to a Japanese ... to amend ads to deal with local legislation. To date, the technology has been trialled at the England ...
AOL has acquired rich media ad technology platform Pictela, as it looks to boost its suite...launch of the company s new display ad format Project Devil . The Project Devil ads have a larger ... solution to the Pictela platform. Currently AOL is serving an ad for the Nokia C7 handset in this format ...
Overlay ads look set to generate income from video, Alasdair Reid writes..... 2. Overlay ad techniques have been around for several years. There have, for instance, been various ... , will serve ads that are targeted to each individual household. Sky, for instance, can call upon a wealth ...
the shortcomings of the relatively new market and sell online ads efficiently. The newly developed advertising technology will tailor online ads to internet surfers interests. As part of the rollout ...
retrospectively inserting new branded products and ads into the content. Mark Boggett, investment director ...
LONDON - Online sales of the Disney film 'Finding Nemo' are being pushed by a new ad format...The ad has been enabled by software company Reporo and appears in a promotional campaign run ... within the host site and when users go to click through on the ad, they remain within the host. Reporo guarantees that the process is secure and risk free. The ad can be viewed on the right hand side ...
LONDON – TV advertising might not be as widely affected by ad-skipping technology as was first...The research found that TV viewers with personal video recorders, such as Sky+, saw 30% fewer ads ... of the end for the traditional 30-second TV ad. Clare de Burca, head of proprietry research at Starcom, claimed that it could actually be beneficial for viewers, who are remembering the ads they do see ...
Tangozebra. The non-response ads promise to improve response rates for online advertising and deliver a more attractive and intrusive brand message. The transition ads use rich media and run in between web pages: when a user clicks to move to another web page, the ad runs while the next page ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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