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Overlay ads look set to generate income from video, Alasdair Reid writes....to be implying that ITV is seeking to use this technology to add a new stream of advertising revenue to its ... -based technology, for a start. Even if it could be incorporated into the live broadcast stream, it would be illegal ... is paused, awaiting your return. 1. The new technology is being tested on the ITV Local site. You can find ...
British Airways is launching an online campaign using new rich media advertising technology..., helped to develop the technology. He said: The first ad is great for grabbing the attention of users ... British Airways is launching an online campaign using new rich media advertising technology ... Tangozebra. The non-response ads promise to improve response rates for online advertising ...
Richard Cook checks out the latest ad technology to be used for the Olympics...Richard Cook checks out the latest ad technology to be used for the Olympics We ve all done it: sat through a scoreless Deportivo La Coruna-Athletico Bilbao skirmish on satellite, idly ... -product of technology developed for the defence industry, which can distinguish between stationary objects ...
BT this week restarted trials of its controversial web-tracking ad technology, following backing...The Government told the European Commission two weeks ago that it believed the BT Webwise platform, run by Phorm, is legal. Privacy campaigners have expressed outrage against the technology, which allows ads to be targeted by tracking the websites that users visit. ...
LONDON - BT today restarted trials of its controversial web-tracking ad technology, following...The Government told the European Commission two weeks ago that it believed the BT Webwise platform, run by Phorm, is legal. Privacy campaigners have expressed outrage against the technology, which allows ads to be targeted by tracking the websites that users visit. A statement to London's Stock ...
Unicast is consolidating the UK market for its superstitial internet ad technology with deals...Unicast is consolidating the UK market for its superstitial internet ad technology with deals with two of the leading online ad networks. Adpepper and 24/7 Media last week agreed to take the ad format across their international networks. Unicast already has agreements with Real Media ...
deal with ad technology specialist Eyeblaster....advertisers on Yahoo! Europe's host of sites and pages to buy ads with file sizes of up to 100k for the same ... at no extra cost." Eyeblaster claims that its file compression technology allows rich-media banners ... of advertising operations, explained: "Eyeblaster's technology enhances Yahoo!'s media offerings, providing a ...
WPP has taken a minority stake in the Chinese in-game advertising agency InGame Ad Interactive...As part of the deal, the holding company will own 12.82 per cent in the Shanghai-based agency's parent company, IGA. InGame Ad sells advertising on a portfolio of online and mobile games. The global ... product placement, static ads and dynamic ads, by 2011. ...
LONDON - A revolutionary advertising technology has been used for the first time online, according...MirriAd, a leading embedded advertising provider, used new embedding technology to promote the new Will Ferrell movie, Semi-Pro . Images promoting the film were subtly grafted onto showbiz content filmed ... or demographic. In the ITN content, a film board promoting the movie has been added behind a reporter talking ...
in national broadsheets and business titles and on Classic FM and London News. The ads were written ... to the ways in which BT s state-of-the-art technology can transform their businesses. Online, PR and direct ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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