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Ad technology company Adstream has acquired creative resources directory Little Black Book Online...and internationally." Cooper said: "Adstream are recognised not only by their powerful technology, but also ...
Magners has launched a print and poster campaign, including a mobile element using ad recognition...The campaign supports the launch of Magners Specials, a range of premium ciders blended with natural ingredients. The ads were created from a series of photographs overlaid on top of one other ... . They were created by The Red Brick Road and photographed by Giles Revell. The creative directors on the ad ...
the development of targeted ad technology for on-demand TV....The announcement, made in Cannes yesterday, will see Microsoft team up with VivaKi, Microsoft s digital arm, to produce new content. The two companies will also explore technologies to help increase ... agency networks to use Microsoft Advertising s Admira technology to help clients plan and buy media when ...
The ad watchdog has banned a Specsavers press ad for misleadingly offering "the latest optical...The in-house ad read: "Some opticians charge extra for digital retinal photography. At Specsavers, we don't. "Many opticians charge for using the latest optical technology. You pay once for your ... eyes... "We also believe that as many people as possible should have access to this new technology ...
changed. A debate began in the US on why, during the digital decade, in which new technologies were ... to come up with a single memorable digital ad. An equivalent, say, of Bill Bernbach's "think small" work ... than a passing familiarity with Mad Men) who argued that the ad industry's last big creative leap ...
and they will all say the agency drives creative excellence through the medium of technology, but at least one ... director of technology, says. Everyone agrees that AKQA is one of the most successful independent ... 's lifeblood as the technology, despite the latter being the agency's largest organ. The magic formula of AKQA ...
's controversial behavioural targeting technology....The move will come as a blow to Phorm, which gives websites and service providers the opportunity to track customers' internet habits and target them with more relevant ads. Amazon is the second most ... secret testing of Phorm's technology by BT in 2006 and 2007 breaches data protection and e-privacy rules. ...
' technology department budgets, chief executive Sir Martin Sorrell has revealed....to expand into technology services as clients' marketing and technology departments become increasingly ... with business and technology consultancy groups like IBM, Deloitte and Accenture. Sorrell said that WPP would ... opportunities, if you don't look at it, it becomes a threat," he added. Sorrell used the event to showcase WPP ...
LONDON - Interpublic Group has launched a programme to assist fledgling new-media and technology...such as the online video-technology start-up Mogul and Justin.tv, a live-streaming video venture, which ended up ... by developing new ad models. Twitter news from Campaign Facebook news from Campaign ...
Technological advances are shaping the development of out-of-home media, but the traditional poster...of brand equity will not diminish. Technology is simply adding new layers of opportunity. It's also ... by the consumer or the technology? Definitely the technology at the moment, but that's true of a lot of new ... on the benefits of certain technology, so they will increase in number. - Do clients compromise the visual ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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