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Interactive Avenues ties up with Efficient Frontier

's technology that helps clients maximize returns on their search marketing spend....Efficient Frontier provides search engine marketing technology and services. It is headquartered in the U.S., with offices in Bangalore and Chennai in India. With this deal, Efficient Frontier would get access to Interactive Avenues client base in India. The tie-up is based on a revenue sharing model ...

Wally Olins to start design firm Saffron in India

Normal 0 The Mumbai operations of the design firm will have two Indian partners, namely veteran ad man Bobby Sista who will operate as president of the Mumbai location and Rajesh Kejriwal. The agency is currently looking at hiring a business head for the company as well as a creative head and a ...

Arvind Mohan appointed to Y&R's Global Planning board

The Global Planning board, which works as a think tank for ideas and challenges affecting the communication industry across the Y R network, consists of members from diverse markets. Speaking to Campaign India , Mohan explained the core focus of the Global Planning board and added, "If you look ...

Sumantra Dutta returns to STAR

STAR India's advertising sales and marketing teams as executive vice president, ad sales and marketing ...

Indian Edition of Forbes launched

for the future." Raghav Bahl added: "The Indian media landscape has had quite a few inflection points in its ... is an impressive 124 page one, with as many as 29 pages of advertising (including two Forbes ads and one CNBC TV18 ad). For those who haven't read Forbes (the US edition) earlier, Forbes India is very different from ...

TBWA buys 100% control of TBWA India

with strong creative work has really seen TBWA arrive on the advertising map in India." He further added: "I ...

India Today Group launches automotive title Autobild

Singh, road test editor, and Suresh Narayanan, chief photographer, Autobild India comes with an ad rate ...

Ogilvy hosts Portfolio Night in Mumbai

who were already working in ad agencies and wanted feedback on their existing portfolios. For example ...

Tete-a-tete at Cannes with Sir Martin Sorrell

On the slowdown that's taking place: With both top-lines and bottom-lines under threat, how do you see ad agencies and media buying agencies figuring their way out? Advertising and media buying is about 45% of our business; so you're missing the other 55%. Let me straighten out what we think ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.