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-specific ads on football ground hoardings at England games....to amend ads to deal with local legislation. To date, the technology has been trialled at the England ... The technology, called Digital Replacement Advertising, allows existing stadium advertising ... be tailored to local TV audiences all over the world. The technology works by using special optics inside ...
technology....on the concept of efficient advertising', where the majority of the ad's text has been erased to leave a simple message. The press ads roll out this week, with outdoor to break in July. One ad reads: Our BlueMotion ...
New technology is offering an array of opportunities for marketing at sports events....demographic. The nation's best-loved sports are now so suffused with marketing technology that the live match ... running ads during matches. They are attracted because a significant proportion of fans at big games fall ... of technology in this area, says his company has been focusing its research on football fans. 'These fans ...
-saving 'Start-Stop' vehicle technology....to emphasise how Audi vehicles save energy when they are stationary. The ad rolls break on 1 July ... to invest in heavyweight communication of this advanced technology.' ...
creativity and big-time corporate technology. In a world that suddenly seems to be run by clever ... : the creative brain of MySpace, which was acquired on 29 June by ad network Specific Media for $35m ... : that technology and creativity, always close friends, are rampantly enthusiastic bed partners in the age ...
to recreate the print edition of their papers, adding just a little bit of interaction to the mix. So you have ... .com on the iPad and think "wow this is a cool and useful site now with ber-easy browsing and added on ... the scores, news and commentary roll in. Finally, the new iAd "in app" ad format, that Apple announced ...
Microsoft is launching a global campaign highlighting the wider social impact of its technology...ways in which the motion-sensitive controller has been adapted. For example, the TV ad shows a surgeon using the technology in an operating theatre and a bomb disposal robot being controlled using the Kinect ... and entertainment.' The TV ads will break in the UK on 17 November, supported by digital activity. The campaign ...
the 'environmental credentials' of its diesel TDI Injection technology.
to trial "Goggle" technology for outdoor campaigns, in a partnership with CBS Outdoor....-enabled" their outdoor ads will allow users with the Goggle app on their iPhone or Android device to access extra content online by taking a picture of the campaign. The scheme launches this week with ads from Sony Music ... in October. Google is planning to use the technology to showcase its Google Transit service on LED poster ...
the Department of Health's (DoH) efforts, however - particularly, new digital TV technology from the likes ... . The broadcaster last week beat analyst expectations by announcing that it had added 171,000 pay-TV customers ... to skip ads. And, if product placement is eventually permitted on UK shows, picture a 3D can of Coke ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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