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Granada Home Technology

TV rental firm Granada Home Technology has signed up Top Gear presenter Jeremy Clarkson to front...TV rental firm Granada Home Technology has signed up Top Gear presenter Jeremy Clarkson to front television ads for its new digital TV package. The firm is offering consumers a new Nicam TV ... of the ads, by Abbott Mead Vickers BBDO, Clarkson is shown slapping himself with a dead fish when he ...

Retail News: Staples readies technology ads

The campaign, created by Clark McKay and Walpole, breaks tomorrow (Thursday) and will air on Channel 4, Five, Sky One and Bravo. The activity is intended to raise the profile of the store's technology offering, as well as build general brand awareness. The execution begins with a focus on smaller ...

Granada Home Technology

Granada Home Technology has decided to exploit TV presenter and columnist Jeremy Clarkson...Granada Home Technology has decided to exploit TV presenter and columnist Jeremy Clarkson s politically incorrect reputation in a new TV ad which breaks this week. The ad, created by Abbott Mead ... to make the commitment? GHT s last ad with Clarkson featured a consumer slapping his own face with a ...

TECHNOLOGY: Virtual virtues

to exploit its potential. James Curtis looks at how this technology is already being used...to exploit its potential. James Curtis looks at how this technology is already being used When ... has always been on the leading-edge of technology and its potential for use in design and industry ... . Professor Bob Stone and his team at Salford-based VR Solutions are key figures in driving the technology ...

EDITORIAL: New technology is placing the future of TV ads in doubt

technology being introduced into the marketplace which places increasing power in the hands of the viewer...technology being introduced into the marketplace which places increasing power in the hands of the viewer. Not just the power to zap from channel to channel, but more worrying, the power to zap the ads themselves ... 's on. It also offers users the chance to effectively fast-forward ads during live TV at the rate ...

Sony: Enough technology, now for the brand

Sony has had a bad year. Last month, the brand that was built on technological excellence ... ). For a brand whose reputation is based on its technology, such setbacks represent more than a temporary ... such as the Trinitron TV and Walkman, offering superior technology alongside smart design. But now its problems ...

Media News brief: Five hires emuse technologies

Five has hired digital specialist emuse technologies to develop and manage its interactive

EDITORIAL: Technology boosts marketers' power to promote brands

added 11,500 readers as a result of this complete solution - evidence of what technology, used well, can ... needed, of just how far we have come technologically in recent years. In our homes there are more microprocessors than most of us even realise and in our work digital technology has been the driving force ...

Digital ads

of new technology and the BBC s new services....BBC Online is using a host of stars including singer Louise and television presenter Zoe Ball in the latest digital information film debuting on BBC1 on September 15. The film highlights the benefits of new technology and the BBC s new services. ...

Location-based technology aids black cab launch

is to become the first commercial use of 'location-based' technology....to the driver's mobile to arrange the pick-up. Location-based technology pinpoints the customer while the global ... . Design agency G2 has created ads, while Zenith will plan and buy media. Wireless marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.