06 Oct 2010
| by Sarah Shearman
the firm's technology into Smart Ads, its display advertising service....Yahoo! has partnered with the ad company before but said that owning the company's technology will help it deliver solutions to a broader range of advertisers and integrate Dapper's ad serving into its key platforms.
Yahoo! said Dapper's capabilities will help accelerate the adoption of its Smart Ads ...
09 Nov 2009
| by Sara Kimberley
LONDON - Google has acquired mobile ad technology provider AdMob for $750m in a bid to increase its...and publishers more choice in mobile ad technology, an area that Susan Wojcicki, vice president of product ...
The deal will be one Google's biggest acquisitions and follows the purchase of online display ad ...
for creating, serving and analysing emerging mobile ads. The acquisition of will also mean Google's clients ...
18 Jun 2009
| by Tristan O'Carroll
LONDON - Phorm, the ad technology company, posted a pre-tax loss of $49.8m in 2008, up from $32.8m...conceded that its behavioural ad targeting technology "is taking longer to deploy in the UK than originally anticipated". It is still trialling the technology with partners BT, TalkTalk and Virgin Media, but has yet ...
.2m. It added that this, together with additional funds raised through a share offering of around 19 ...
28 Jul 2010
| by Sarah Shearman
Jonathan Hsu, the chief executive of WPP-owned digital ad technology firm 24/7 Real Media...to WPP s global client base.
He will also become a founding member of the WPP Global Technology ...
03 Jul 2009
| by Sara Kimberley
LONDON - The Rubicon Project, the ad technology outfit led by former MySpace UK co-founder Jay...Thomas will be the US ad technology start-up's first UK hire since Stevens joined in June. Reporting to Stevens, who is vice-president and general manager, international, Thomas will be responsible for supporting publishers in the UK to help them generate ad revenue around inventory. He joins from online ...
17 Jun 2011
| by Daniel Farey-Jones
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition...The print ad is an existing ad that will now feature a prompt for readers to download ...
, and the FT.
Once the app is installed and running and the phone is pointed at the ad, video content ...
in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ...
16 Apr 2009
| by Sara Kimberley
" will participate in its controversial system, despite Amazon's decision to opt out of its targeted ad technology....Amazon has requested to opt out of Phorm's online behavioural targeting technology, so that its customers' online activity will not be tracked online. On Tuesday (14 April) the European Commission said ...
to track customers' activity online to target them with relevant ads. However, it has prompted controversy ...
23 Feb 2012
| by Daniel Farey-Jones
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid...claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile, display or other digital media, will be critical for publishers as the digital ad market continues ...
are realising that to maximise the potential of real-time bidding they need to have the best technology ...
01 Dec 2008
| by Tristan O'Carroll
LONDON - Targeted ad technology outfit Phorm has announced that its non-executive chairman Steven...with Ertugrul as to the management and future direction of the company. Phorm is behind technology ...
criticised because of fears that its technology will allow internet companies to spy on users. However ...
29 Feb 2012
| by Sarah Shearman
proprietary ad management technology Open AdStream for publishers and advertiser clients....The advertising technology agency claims its new technology will enable publishers to filter and assign value to their biddable inventory based on context and audience, unlike other systems which ...
for brands to deliver targeted video ads to global audiences across high quality media properties on a ...
to remove filters
