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LONDON - The Rubicon Project, the ad technology outfit led by former MySpace UK co-founder Jay...Thomas will be the US ad technology start-up's first UK hire since Stevens joined in June. Reporting to Stevens, who is vice-president and general manager, international, Thomas will be responsible for supporting publishers in the UK to help them generate ad revenue around inventory. He joins from online ...
mainstream. Seven out of the top ten agencies in PRWeek's Top 40 Technology Consultancies table grew by more ... of IT and the blurring of b2b and b2c marketing mean that even the most challenging technology concepts are now becoming ... for most tech agencies. Craigie says this allows agencies to grow organically, by adding social media ...
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition...The print ad is an existing ad that will now feature a prompt for readers to download ... , and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ...
Sky is working on plans to build ad targeting technology that would enable it to use data from its...The News Corp-backed company has thus far been unable to find a technology in the marketplace that offers the level of online ad targeting it desires. It is drawing up plans to allow it to build its own technology based on the information it has on huge swathes of the UK population. As of 30 September last ...
LONDON - Heart FM owner Global Radio has switched its ad server technology from Atlas to AOL
from ad shop Nitro as its new head of operations, while former freelancer Alison Bonny arrives as head.... Johnson King did not appear in the technology top 40 due to a late entry (PRWeek, 29 May). The agency ...
WPP has taken a minority stake in the Chinese in-game advertising agency InGame Ad Interactive...As part of the deal, the holding company will own 12.82 per cent in the Shanghai-based agency's parent company, IGA. InGame Ad sells advertising on a portfolio of online and mobile games. The global ... product placement, static ads and dynamic ads, by 2011. ...
" will participate in its controversial system, despite Amazon's decision to opt out of its targeted ad technology....Amazon has requested to opt out of Phorm's online behavioural targeting technology, so that its customers' online activity will not be tracked online. On Tuesday (14 April) the European Commission said ... to track customers' activity online to target them with relevant ads. However, it has prompted controversy ...
TV rental firm Granada Home Technology has signed up Top Gear presenter Jeremy Clarkson to front...TV rental firm Granada Home Technology has signed up Top Gear presenter Jeremy Clarkson to front television ads for its new digital TV package. The firm is offering consumers a new Nicam TV ... of the ads, by Abbott Mead Vickers BBDO, Clarkson is shown slapping himself with a dead fish when he ...
The ad watchdog has banned a Specsavers press ad for misleadingly offering "the latest optical...The in-house ad read: "Some opticians charge extra for digital retinal photography. At Specsavers, we don't. "Many opticians charge for using the latest optical technology. You pay once for your ... eyes... "We also believe that as many people as possible should have access to this new technology ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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