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LONDON - MirriAd, a technology company that allows advertisers to insert branded objects in video...Seraphim, the 30m Enterprise Capital Fund, is co-investing alongside existing investors that include London Seed Capital, South East Growth Fund and Oxford Technology 4 VCT. MirriAd s technology ... retrospectively inserting new branded products and ads into the content. Mark Boggett, investment director ...
Ad technology company Adstream has acquired creative resources directory Little Black Book Online...and internationally." Cooper said: "Adstream are recognised not only by their powerful technology, but also ...
to use neurological technology that will allow market researchers to assess consumer responses to print..., is designed to calculate what it describes as an ad's "a-ha factor", by gauging consumer's recognition and awareness of print ads. It is understood to be the first time the technology has been used for a ... . Millward Brown said a pilot study of Brain Fingerprinting found that newspaper ads "greatly enhanced ...
NEW YORK - WPP has suffered a setback in a lawsuit it brought against Spot Runner, a digital ad
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid...claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile, display or other digital media, will be critical for publishers as the digital ad market continues ... are realising that to maximise the potential of real-time bidding they need to have the best technology ...
LONDON - McCann Erickson in Birmingham is using voice-enabled telephone technology to create a...McCann's "pharmacy finder" uses New Media Voice's XML technology to infiltrate a postcode database ... your nearest three Numark Pharmacists." The TV ad campaign launched on GMTV to raise awareness ... voice technology means that any database of information can now be available without any hardware ...
LONDON - Using ad-funded mobile services can significantly increase levels of mobile content...accepted the ad-funded version. The report, which was created through Amobee's mobile media system package, also claims that ad revenue can be worth up to four times its equivalent download value ... of payment -- a situation that will ultimately stifle growth. "Ad-funding the mobile has the potential ...
LONDON – Digital video recording technology has little or no effect on the impact of advertising...-- and showed no decrease in ad recall or ad recognition among DVR owners. Ad recall and ad recognition ... industry concerns, TV advertising is not dead and DVR owners are not less engaged with TV ad viewing ...
of the new anti-spam legislation, while giving IT companies a chance to promote their anti-spam technology ... technology, industry self-regulation, protective legislation and responsible enforcement. 'Spam is a big issue for the technology sector, so Microsoft has been very active with the Home Office task force ...
Digital, the specialist marketing and technology agency....-fans. It said that through acquiring a quality fan base by utilising the Sponsored Story ad format, which turns page updates into ads, advertisers could improve ROI. Its figures showed that the use of the format ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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