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the advent of this technology. A supporting ten-second ad demonstrates how stable and quiet the machine ... The ads will run for four weeks from this week. Media is planned and bought by John Ayling Associates and will have an ITV-led exposure strategy. The creative focuses on LG's patented technological ...
The TV campaign will air on ITV, Channel 4 and 5, Sky Media and E4 from July to the end of September. Print ads will appear in titles including Grazia, Heat, Glamour and Zest until August. ...
As part of the national campaign, comprising 300 ad panels in London and Leeds, consumers can opt in by texting KFC to a shortcode number. The service will then locate the user, search a database for the nearest KFC and send its address and a map to the user s phone. Walker Media and Clear Channel Outdoor ...
on home technology, with Intel snapping up all available space in the first issue....with an interest in domestic technology. Chris Kerwin, T3 publisher, said: "T3 is already an internationally ... with this market." David Barnett, press account director for Universal McCann, added: "By purchasing all ...
technology....of the company's employees, David Raines, who was responsible for P&G's paper-making technology. P&G's paper brands include Charmin toilet paper and Bounty paper towels, well known for their naff ads, which have ... -Air Drying paper-making technology and processes. That information will directly benefit Georgia ...
Grey Worldwide has introduced the multi-imaging technology first used in pop promos to launch its...Macleans slows the effects of ageing. The ad uses a technique known as difference matting, which involves shooting the ad four times and then fusing the different elements in post ...
, covering 300 vehicles across New York and Chicago, with UK-based company LiteLogic providing the technology...The LED "Evolution" advertising screens will be installed on 100 buses in New York in October and will be fitted with GPS technology powered by Litelogic software that adjusts the display to reflect its location. For example, the system would be capable of running an ad for high-end retailer Macy's while outside a rival ...
technology to make its poster ads look more like the TV executions. It commissioned Hive Associates ... campaign by a UK football club. GLOWING DEEP HEAT ADS FOCUS ON WARMTH Client: The Mentholatum ... than others," says Hurdwell. O2 MIMICS TV ADS IN LENTICULAR POSTERS Client: O2 Creative ...
The marketing director of Nectar has raised the possibility that it could use mobile technology...adding channel noise. MAYBE - STUART EVANS, GENERAL MANAGER, ICLP Digital is merely one way ... its loyalty scheme. Smartphones with location-based search, GPS technology and image recognition mean ...
From the first UK TV ad, to a star-studded internet-only campaign. After this work appeared, things...channels, new media and a fragmented audience, the effect of individual ads themselves as catalysts for change has often been undervalued. Individual ads - scores of them - have had a huge impact on the way ... or otherwise - new channels and new audiences. Paring that list of seminal ads down to just ten was always ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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