Click 
to remove filters
LONDON - BT today restarted trials of its controversial web-tracking ad technology, following...The Government told the European Commission two weeks ago that it believed the BT Webwise platform, run by Phorm, is legal. Privacy campaigners have expressed outrage against the technology, which allows ads to be targeted by tracking the websites that users visit. A statement to London's Stock ...
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition...The print ad is an existing ad that will now feature a prompt for readers to download ... , and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ...
, but to adopt an advanced version of the process. The technique used in its new ad campaign incorporates a number of separate moving snapshots into the image rotation. The ad, set in an empty room, features ... technology to achieve a near-high-definition quality. Andy Amadeo, the Grey London creative director ...
for two months. It will feature a range of mobile ad banners and promotional offers in local outlets and will use location-based technology and performance metrics on the highly targeted campaign. Alison ... 4th Screen Advertising s Mpression platform, which enables consumers to view the ads on internet ...
and children's unit at the BBC. Moody added: "Simon brings to this new role a wealth of experience. His ...
send tracks to people's mobile phones via Bluetooth technology....Giant Transvision screens in London mainline stations will display ads for the album and the current single Speed of Sound. In the week prior to the album's launch on 6 June, content including band ... . The Bluecasting technology has not been used before for large-format outdoor advertising. It can measure ...
New technology is offering an array of opportunities for marketing at sports events....demographic. The nation's best-loved sports are now so suffused with marketing technology that the live match ... running ads during matches. They are attracted because a significant proportion of fans at big games fall ... of technology in this area, says his company has been focusing its research on football fans. 'These fans ...
LONDON - LG reveals the technology that comes out to play when the homeowner's away in a new 30.... The ad ends with a voiceover stating that LG TV's posses "Advanced Technology, Beautifully Hidden". Credits Project name Advanced Technology, Beautifully Hidden. Client LG Brief The beauty of hidden ... Set to Good Vibrations' by the Beach Boys, the BBH ad shows a dark living room is lit up ...
technology and advertising firm that specialises in inserting ads into videogames.
LONDON - Using ad-funded mobile services can significantly increase levels of mobile content...accepted the ad-funded version. The report, which was created through Amobee's mobile media system package, also claims that ad revenue can be worth up to four times its equivalent download value ... of payment -- a situation that will ultimately stifle growth. "Ad-funding the mobile has the potential ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
