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Volkswagen highlights fuel-efficiency technology in latest ad campaign

technology....on the concept of efficient advertising', where the majority of the ad's text has been erased to leave a simple message. The press ads roll out this week, with outdoor to break in July. One ad reads: Our BlueMotion ...

Audi backs 'Start-Stop' technology with £4m campaign

-saving 'Start-Stop' vehicle technology....to emphasise how Audi vehicles save energy when they are stationary. The ad rolls break on 1 July ... to invest in heavyweight communication of this advanced technology.' ...

Latest Audi ad highlights fuel efficiency

the 'environmental credentials' of its diesel TDI Injection technology.

Skydivers leap from planes in W&K's latest Honda ad

LONDON - Wieden & Kennedy is set to launch the latest brand ad for Honda Accord, featuring five...The 90-second ad, called "jump", broke yesterday. Set in the Mojave Desert, it shows ... endline: "Difficult is worth doing." The ad is the final part of a campaign that included 96-sheets ... . "Jump" was preceded by a three-minute live TV ad that aired on Thursday. ...

BMW reveals the secret behind its fuel efficiency in April Fool ad

LONDON - BMW has revealed a smart new piece of technology that will allow drivers to hitch a ride...The "magnetic tow technology", which the car-maker claims was devised by its head of innovation, Herr Noitt All, means BMW drivers can lock on to the car in front, allowing them to take their foot off ... technology, the driver should provide a courteous flick of the headlights to thank the driver in front ...

Euro RSCG ad encourages sexy driving in Peugeot ad

of the 308's new features. In a second ad, featuring the 207 marque, a woman and a guy are seen singing ... -free technology to sing together. ...

Hitachi hands TV ad task to Loewy

The ads will focus on the consumer and business benefits of the brand, using the strapline 'Hitachi's technology and know-how improves your life'. The pan-European brief is Loewy's first TV advertising work apart from a DRTV campaign for financial services company Central Capital last September ...

Mondeo returns to TV with 'inner beauty' ads

, including a zebra and a stingray, before revealing the hidden technological strengths of the Mondeo, which is to be updated next year. The ads, which carry the tagline "True beauty comes from within", will break on Friday ... for the Fiesta, last rolled out a major campaign in support of the model in 2006. The TV ad, entitled "Desire ...

Honda launches TV ad to interact with iPhone app

to interact with a TV ad in real time....in Honda's new TV ad. The app, named Honda Jazz This Unpredictable Life, is free to download ... . Using audio-recognition technology, app users can pull up to seven characters, including Space Monkey ... , said: "This new ad campaign reflects the experiences of our Jazz customers, showing how its Tardis ...

Ford unveils first global ad campaign for the Focus

Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed...in each 20-second TV ad. Ford is attempting to create an "accumulative effect" by launching a high number of short TV ads that inform viewers about the car's range of technologies. The integrated ... , promotes 14 different technological aspects of the new Ford Focus model. The car's features ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.