27 Nov 2003
| by Alastair Ray
technology to make its poster ads look more like the TV executions. It commissioned Hive Associates ...
campaign by a UK football club.
GLOWING DEEP HEAT ADS FOCUS ON WARMTH
Client: The Mentholatum ...
than others," says Hurdwell.
O2 MIMICS TV ADS IN LENTICULAR POSTERS
Client: O2
Creative ...
18 May 2007
| by James Hamilton and John Tylee
From the first UK TV ad, to a star-studded internet-only campaign. After this work appeared, things...channels, new media and a fragmented audience, the effect of
individual ads themselves as catalysts for change has often been
undervalued. Individual ads - scores of them - have had a huge impact on the way ...
or
otherwise - new channels and new audiences. Paring that list of seminal ads down to just ten was always ...
01 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) has banned ads for Reebok's EasyTone Curve trainers...The TV and magazine campaign received two complaints that the ads were misleading and unsubstantiated.
The TV ad shows women walking, dancing, jumping, standing and spinning around while wearing ...
legs and bum more than regular trainers. Reebok EasyTone with balanced ball inspired technology. Better ...
29 Jul 2011
| by Richard Morris
On average, women pay more attention to ads than men, writes Richard Morris, deputy managing....
Obviously the job is made easier if people are actively looking for your ads, and new research from Carat's CCS survey provides some interesting insights into consumers' level of interest in ads from different ...
the average (click to enlarge)
On average, women pay more attention to ads than men ...
04 Apr 1996
| by JANE BAINBRIDGE
Imagine being Nike s marketing director and visiting a friend for
dinner. You know your new ad...Imagine being Nike s marketing director and visiting a friend for
dinner. You know your new ad ...
programmes and ads judged unsuitable for children.
So Eric s new ad, which features some frightening ...
, with programmes being rated, ads could become
subject to the same controls.
Andrew Brown, director ...
16 Jun 2010
| by Andrew McCormick
Technology is enhancing the customer experience like never before....) to show off its products, as the technology starts to emerge from the sidelines to become a key element ...
element to its cards, using the technology in an attempt to gain an edge on rivals. Total Immersion ...
. The technology is best described as one that enhances real-life experiences. It works by a webcam or mobile phone ...
03 Nov 2000
| by GORDON MACMILLAN
digital technology, when the opportunities are not about banner ads, but about short films ...
Since the arrival of the internet and other forms of new media, technology and creativity have ...
and exciting work in digital media has often been constrained by technology.
While traditional creatives ...
20 Oct 2000
| by ALASDAIR REID
Technology won the eu.levi.com account from the long- term incumbent, Lateral....Last week, following a four-way pitch involving Blueberry Net, Oyster and Red Sky Interactive, Good Technology won the eu.levi.com account from the long- term incumbent, Lateral.
Lateral ...
was invented by Lateral. This was, in effect, an anarchic version of the banner ad format, featuring ...
09 Jul 1999
| by DOMINIC MILLS
of lenticular technology. One minute Ian
Wright flies past in his blue and maroon football strip, the next he...of lenticular technology. One minute Ian
Wright flies past in his blue and maroon football strip, the next he ...
Wimbledon
to Upton Park is a long trip, even by bus!
But this new moving poster technology ...
awareness of the Fila name using the
new lenticular hologram technology
...
30 Mar 2000
| by SEAN PILLOT DE CHENECEY
.
Faced with more sceptical consumers, the ad industry is finding it
harder to cut through the data smog of a world inundated by
information. Shock ads are one technique used to pierce this smog.
According to Paul Humphrey of design outfit Insect: These ads should be
provoking some kind ...
to remove filters
