16 Jun 2010
| by Andrew McCormick
Technology is enhancing the customer experience like never before....) to show off its products, as the technology starts to emerge from the sidelines to become a key element ...
element to its cards, using the technology in an attempt to gain an edge on rivals. Total Immersion ...
. The technology is best described as one that enhances real-life experiences. It works by a webcam or mobile phone ...
25 Jun 2010
| by Matt Dyke and Kevin Sutherland, AnalogFolk
Social technologies will give brands unprecedented access to groups of connected web users...technologies and herald a future in which, if you create genuine value, people will socialise with and around ...
to take advantage of these new technologies.
In Pine and Gilmore's The Experience Economy (1999 ...
that are connected to a new ecosystem, powered and made semantically relevant by social technologies.
The new ...
15 Jul 2009
| by Hadassah Nymark
LONDON - A TV ad for KFC, created by Bartle Bogle Hegarty, claiming the fast-food retailer uses...Twenty people complained the ad was misleading because it claimed fresh food was delivered daily to KFC branches and prepared on-site. Viewers also believed the ad misleadingly implied the chicken was grilled as opposed to fried. KFC said the ad depicted its Original Recipe chicken on the bone, which ...
10 Jan 2012
| by David Benady
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure...Marketers are irking the public with ads that relentlessly repeat a web address and use catchy ...
of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ...
.
Webuyanycar.com's 'Quick quick' campaign topped the most irritating ads list, with almost half of the 540 ...
04 Aug 2011
As if having to play for Rovers wasn't embarrassing enough, Paul Robinson, Jason Roberts and others star in perhaps the most cringeworthy football-related ad since Ryan Giggs pretended to like Quorn ...
Just for Men ads appear positively Oscar-winning. For Michel Salgado, in particular, it's a long way ...
01 Nov 2011
| by John Reynolds
KFC is launching an ad campaign promoting its espresso products as it attempts to emulate McDonald....
The outdoor ads, which will initially run in the Tyne-Tees region of north-east England, will highlight ...
10 Jul 2009
| by Hadassah Nymark
LONDON - New research from an American health journal suggests that TV food ads are directly...A study by Yale university showed that children, aged seven to 11, watching cartoons with food ads ate 45 per cent more snack food than children watching the same show with non-food related ads ...
significantly more than those watching ads featuring healthy food. The effects of TV-related snacking would ...
22 Sep 2011
| by Our Parliamentary correspondent
The Government has dismissed calls to tighten the rules over food ads only a week after news...by peers to ban "junk-food" ads during programmes aimed at adults that are watched by many children ...
's advisors to ban ads aimed at under-16s in an attempt to bolster the Coalition's appeal to women ...
are better than bans.
The Lords Science and Technology Committee said the Government should take "a more ...
21 Jul 2010
| by Sarah Shearman
A TV ad for Burger King's Tendercrisp chicken burger has been banned by the ASA following two...The ad, created by Crispin Porter Bogusky, shows a man locked in a motel room eating a large ...
all of the ingredients featured in the ad would not be visible from all sides of the burger and said ...
that they were of similar size to the one in the ad.
It accepted that it was clearly established ...
07 Jun 2010
| by Mark Banham
McDonald's has caused controversy in France by releasing its first ever television ad featuring a...Screening in France and created by Euro RSCG, the ad invites diners to "come as you are ...
'misses' them. In the ad's twist, the teenager's father returns from the counter with a tray full ...
his father he is gay. A YouTube version of the ad has been seeded and one stream has currently ...
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