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for two months. It will feature a range of mobile ad banners and promotional offers in local outlets and will use location-based technology and performance metrics on the highly targeted campaign. Alison ... 4th Screen Advertising s Mpression platform, which enables consumers to view the ads on internet ...
As part of the national campaign, comprising 300 ad panels in London and Leeds, consumers can opt in by texting KFC to a shortcode number. The service will then locate the user, search a database for the nearest KFC and send its address and a map to the user s phone. Walker Media and Clear Channel Outdoor ...
Food Freshness Technology brought the agency on board for the retained brief following a four-way pitch. The company s technology, named It sFresh!, involves a strip that traps the ethylene gas ... . The technology will be rolled out across the UK, Europe US this spring. College Hill will also co-ordinate a ...
US bio-technology firm Monsanto s deliberately low-key attempt this week to convince the public...US bio-technology firm Monsanto s deliberately low-key attempt this week to convince the public ... launched its first UK ad campaign, created by Bartle Bogle Hegarty, at the weekend. It was designed ... to give people information and we are quite comfortable with the coverage, she added. However ...
The marketing director of Nectar has raised the possibility that it could use mobile technology...adding channel noise. MAYBE - STUART EVANS, GENERAL MANAGER, ICLP Digital is merely one way ... its loyalty scheme. Smartphones with location-based search, GPS technology and image recognition mean ...
The London brewer Fuller Smith Turner is using technology to update its TV ads with the latest...The ad uses graphic overlay technology to adapt the existing Henry V spot which uses the famous ... person at the London transmission centre will edit the ad to give England's current half-time score ... client sales controller at Granada Enterprises, conceived the idea. Creedon said the technology could ...
From the first UK TV ad, to a star-studded internet-only campaign. After this work appeared, things...channels, new media and a fragmented audience, the effect of individual ads themselves as catalysts for change has often been undervalued. Individual ads - scores of them - have had a huge impact on the way ... or otherwise - new channels and new audiences. Paring that list of seminal ads down to just ten was always ...
advertising screens at London City Airport. It is the first time the technology has been available...Coca-Cola, Volvo and Travel Choice are among the first advertisers to use new moving image advertising screens at London City Airport. It is the first time the technology has been available to advertisers in the UK. DHJ Media, the Swedish company that developed Outdoor Evolution - the brand ...
NEW YORK - Coca-Cola is set to unveil a six-storey-high, state-of-the-art technology display...the intersection of cutting-edge technology, advertising innovation and entertaining content. "Given the location ... it rains. Coca-Cola has had a presence in Times Square since 1920 and first added neon lighting in 1923 ...
that the current Budweiser campaign had been so successful that people were now e-mailing the ads to their friends. And he said there were estimates that around 30 million people had now seen the ad via the e ... innovative ideas for using new technology to improve communication with customers, and business performance ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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