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The Week: Media news - BT resumes tracking trials

BT this week restarted trials of its controversial web-tracking ad technology, following backing...The Government told the European Commission two weeks ago that it believed the BT Webwise platform, run by Phorm, is legal. Privacy campaigners have expressed outrage against the technology, which allows ads to be targeted by tracking the websites that users visit. ...

Technology company in trouble over 'murder' copy

pupil registration system has brought a warning from the advertising watchdog for technology company...." Anton said it regretted any offence it had caused and had no plans to repeat the ad. If you have ...

TV Licensing replaces ‘talking sofa' ad campaign

viewers to use new technologies to pay their TV licence....The campaign, which breaks in April across TV, radio, digital and outdoor, highlights the power of technology in making it easier for people to pay for their TV Licence. The work replaces the Talking Sofa ... years ago. The ads, created by Abbott Mead Vickers BBDO, will also highlight the various ways ...

environment for outside ad agencies. But, Steve Shipside says, technological advance is forcing the region

not backsheesh led, Imad Kublawi, chief operating officer of the leading ad agency and J. Walter Thompson ... /Ogilvy Technology, coupled with the number of people being educated abroad, is playing a major role in moving ... , ads for depilatory products have to be remade with animations for the Saudi market, since ...

Charity to run gender recognition outdoor ad

Plan UK, the global children's charity, is to use facial recognition technology on a digital...The ad will be placed in a Clear Channel bus shelter outside Selfridges in London on Wednesday (22 ... , and specialist outdoor media company Curb Media. The technology determines whether a man or a woman is standing in front of the ad, and the messaging clearly states that their face is being scanned. Women ...

COI seeks ad agency to promote education

the number of young people studying foreign languages, maths, technology, engineering and sciences...., will pair ad and digital agencies. Presentations will take place before the end of this month. Agencies ...

COI seeks ad agency to promote education

the number of young people studying foreign languages, maths, technology, engineering and sciences...., will pair ad and digital agencies. Presentations will take place before the end of this month. Agencies ...

Editorial: Bob Monkhouse ad deserves recognition

Once you're over the shock of the late Bob Monkhouse discussing his own death in a new ad to raise

Govt to tighten ad curbs

are needed to prevent children being damaged or exploited by, for example, exposure to ads for computer games showing violence or sexual imagery. The move could force the ad industry to introduce rules on internet ads, following criticism that they are not properly regulated. Brown is also concerned about ...

Ten ads that changed advertising

From the first UK TV ad, to a star-studded internet-only campaign. After this work appeared, things...channels, new media and a fragmented audience, the effect of individual ads themselves as catalysts for change has often been undervalued. Individual ads - scores of them - have had a huge impact on the way ... or otherwise - new channels and new audiences. Paring that list of seminal ads down to just ten was always ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.