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TV rental firm Granada Home Technology has signed up Top Gear presenter Jeremy Clarkson to front...TV rental firm Granada Home Technology has signed up Top Gear presenter Jeremy Clarkson to front television ads for its new digital TV package. The firm is offering consumers a new Nicam TV ... of the ads, by Abbott Mead Vickers BBDO, Clarkson is shown slapping himself with a dead fish when he ...
The ad watchdog has banned a Specsavers press ad for misleadingly offering "the latest optical...The in-house ad read: "Some opticians charge extra for digital retinal photography. At Specsavers, we don't. "Many opticians charge for using the latest optical technology. You pay once for your ... eyes... "We also believe that as many people as possible should have access to this new technology ...
The campaign, created by Clark McKay and Walpole, breaks tomorrow (Thursday) and will air on Channel 4, Five, Sky One and Bravo. The activity is intended to raise the profile of the store's technology offering, as well as build general brand awareness. The execution begins with a focus on smaller ...
Granada Home Technology has decided to exploit TV presenter and columnist Jeremy Clarkson...Granada Home Technology has decided to exploit TV presenter and columnist Jeremy Clarkson s politically incorrect reputation in a new TV ad which breaks this week. The ad, created by Abbott Mead ... to make the commitment? GHT s last ad with Clarkson featured a consumer slapping his own face with a ...
Richard Davies, the founder of the WPP-owned Good Technology, has set up an independent digital...and will be distributed via the 3 and O2 networks. Justin Copplestone, a former Good Technology creative director, has joined Vexed as its creative director. Ben Strawson, also ex-Good Technology, has joined as the technical ...
The marketing director of Nectar has raised the possibility that it could use mobile technology...adding channel noise. MAYBE - STUART EVANS, GENERAL MANAGER, ICLP Digital is merely one way ... its loyalty scheme. Smartphones with location-based search, GPS technology and image recognition mean ...
LONDON - Harrods is threatening legal action against Dixons.co.uk for using ads that appear to mock...the strapline 'dixons.co.uk - the last place you want to go'. One ad refers to ascending 'the exotic staircase ... of call, as here you will find all your technology needs, at low prices.' A spokeswoman for Harrods said ... added. 'The ad and [O'Keeffe's] quotes together give the implication that Harrods is overpriced,' said ...
While many high street retailers are hurrying to invest in new technology without a clear strategy...While many high street retailers are hurrying to invest in new technology without a clear ... intense. No wonder retailers are grasping the opportunities they think technology offers: the chance ... with the latest computer systems. But jumping on the new technology bandwagon is no quick fix ...
In-store activities work harder when they converge with above-the-line ad campaigns....seconds, and indeed the last few feet, before a consumer makes a purchase. No matter the impact ads ... starred in the TV ads also had a heavy presence in the Orange stores. Companies such as Orange, which ... making the ad," he says. More marketers now appreciate the importance of in-store work, says Crummack ...
LONDON - Software company RealNetworks has unveiled new technology that will allow online retailers...times it is used, and check that it is not copied or shared. RealNetworks hopes that the technology ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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