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BT this week restarted trials of its controversial web-tracking ad technology, following backing...The Government told the European Commission two weeks ago that it believed the BT Webwise platform, run by Phorm, is legal. Privacy campaigners have expressed outrage against the technology, which allows ads to be targeted by tracking the websites that users visit. ...
LONDON - BT today restarted trials of its controversial web-tracking ad technology, following...The Government told the European Commission two weeks ago that it believed the BT Webwise platform, run by Phorm, is legal. Privacy campaigners have expressed outrage against the technology, which allows ads to be targeted by tracking the websites that users visit. A statement to London's Stock ...
deal with ad technology specialist Eyeblaster....advertisers on Yahoo! Europe's host of sites and pages to buy ads with file sizes of up to 100k for the same ... at no extra cost." Eyeblaster claims that its file compression technology allows rich-media banners ... of advertising operations, explained: "Eyeblaster's technology enhances Yahoo!'s media offerings, providing a ...
WPP has taken a minority stake in the Chinese in-game advertising agency InGame Ad Interactive...As part of the deal, the holding company will own 12.82 per cent in the Shanghai-based agency's parent company, IGA. InGame Ad sells advertising on a portfolio of online and mobile games. The global ... product placement, static ads and dynamic ads, by 2011. ...
in national broadsheets and business titles and on Classic FM and London News. The ads were written ... to the ways in which BT s state-of-the-art technology can transform their businesses. Online, PR and direct ...
. Haymarket said the project represented the company s largest single investment in IT. Ad sales teams ... coming on-stream in Hammersmith in December. The system will be rolled out to all ad sales teams ... take-up of online booking technology, saying it may have led some talented sales staff to seek jobs ...
More ads are being made in HD because of its top picture quality across TV and cinema formats....credit-card ad. "There were details on the tails that we wanted to keep," he says. "It looked great ... -shot material has a different look to film but it's beautiful if lit properly. Cost issues mean more ads ... other media. When the number of HD viewers in the UK increases next year, more ads are bound to follow ...
Sony has had a bad year. Last month, the brand that was built on technological excellence ... ). For a brand whose reputation is based on its technology, such setbacks represent more than a temporary ... such as the Trinitron TV and Walkman, offering superior technology alongside smart design. But now its problems ...
For the second year running, Edelman took the top spot in the technology top 40, posting a growth ... again, Edelman has scooped the top spot in the technology league tables, with a fee income of 6 ... means it now works for the client in 44 markets. Edelman also added a range of clients in the clean ...
3's streamed video ad marks a milestone for the platform..... And it's hardly 3's fault that some us find it so hard to take the next generation of mobile technology ... . And then there are those who can recall the embarrassing debacle that was WAP - the second-generation mobile technology ... progressing - and last week's announcement by 3, that it is running the first "streamed video" 3G ad, is being ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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