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LONDON - Google has acquired mobile ad technology provider AdMob for $750m in a bid to increase its...and publishers more choice in mobile ad technology, an area that Susan Wojcicki, vice president of product ... The deal will be one Google's biggest acquisitions and follows the purchase of online display ad ... for creating, serving and analysing emerging mobile ads. The acquisition of will also mean Google's clients ...
deal with ad technology specialist Eyeblaster....advertisers on Yahoo! Europe's host of sites and pages to buy ads with file sizes of up to 100k for the same ... at no extra cost." Eyeblaster claims that its file compression technology allows rich-media banners ... of advertising operations, explained: "Eyeblaster's technology enhances Yahoo!'s media offerings, providing a ...
. Haymarket said the project represented the company s largest single investment in IT. Ad sales teams ... coming on-stream in Hammersmith in December. The system will be rolled out to all ad sales teams ... take-up of online booking technology, saying it may have led some talented sales staff to seek jobs ...
More ads are being made in HD because of its top picture quality across TV and cinema formats....credit-card ad. "There were details on the tails that we wanted to keep," he says. "It looked great ... -shot material has a different look to film but it's beautiful if lit properly. Cost issues mean more ads ... other media. When the number of HD viewers in the UK increases next year, more ads are bound to follow ...
Sony has had a bad year. Last month, the brand that was built on technological excellence ... ). For a brand whose reputation is based on its technology, such setbacks represent more than a temporary ... such as the Trinitron TV and Walkman, offering superior technology alongside smart design. But now its problems ...
's controversial behavioural targeting technology....The move will come as a blow to Phorm, which gives websites and service providers the opportunity to track customers' internet habits and target them with more relevant ads. Amazon is the second most ... secret testing of Phorm's technology by BT in 2006 and 2007 breaches data protection and e-privacy rules. ...
added 11,500 readers as a result of this complete solution - evidence of what technology, used well, can ... needed, of just how far we have come technologically in recent years. In our homes there are more microprocessors than most of us even realise and in our work digital technology has been the driving force ...
coverage of 3G technology and services....Gilbert said: "We are constantly adding new newswires and we thought it time to allow our subscribers ... Charles and Camilla." He added: "I think this will also be useful to anyone considering upgrading ...
home PCs during March. Each phone's screen displays one ad for an hour at a time, inviting users ... are charged for the time their ad is on display. Richard Broadbent, senior marketing manager at Orange ... that the majority of our customers are used to technology and are always looking for the best technology deals. Our ...
subscription sites such as CNN. Although press reports have trumpeted the service as ad-free, a Blink TV spokeswoman said that the company planned to sell advertising in the next couple of years. Ads would be served to users before the clip they request is shown to them. The technology constantly records TV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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