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England rugby opener pulls in 4.8 million viewers

ITV1's coverage of the narrow victory over Argentina ran from 9am to midday, attracting an average of 3.2 million viewers (including ITV1 +1) and a 33.6% share of the available audience. Programming is sponsored by the technology company IBM . With the tournament taking place in New Zealand, matches ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.