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UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony..., but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...
The agency would be expected to work on ad hoc global projects. It is understood that Shell ... and press ad campaign called "let s go" that coincided with a catastrophic oil spill in the US for which BP was blamed. The ad invited consumers to come with Shell into a better energy future. A more recent JWT ...
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads....centre toilets. From his point of view, smart toilets meant better customer service, while return on ads was not so certain. Meanwhile his competitor, 118 118, created an innovative product and a mould-breaking ad ...
children have less exposure to drinks ads, would be "largely ineffective" and could have a "serious impact...ads during programmes where there is a likelihood of a high proportion of children tuning in ... those in the corner of the living room. Clamping down on TV ads in the way suggested would be largely ineffective." Twinn also noted that further restrictions on alcohol ads, such as a 9pm watershed ban, could ...
Jerry Clode, a consultant at brand specialist Added Value, considers the impact of a second
Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year...cannibalising audience but adding to it. "M-commerce is clearly becoming more important with the IAB ...
here? You write that some businesses claim they are not technology companies and use ... ? Olander: When we repositioned (our investment in technology) as a consumer benefit powered by technology ... to be relevant in young consumers' lives and you don't understand the power and role technology plays ...
to get informed consent about the use of cookies (and other technologies) to store and process ... an "opt-in" regime where consumers have to click on a pop-up to allow cookies (or other technologies ... " - is not just about cookies. It is about any technology used to collect and process information on a user ...
the negative findings down to "a lack of professional fulfilment within the industry". She added: "Flawed ... professional service industries." The most common skills gaps across the industry surround creative technology ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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